There has been quite a bit on other threads but could someone say more about how adverts & promos were handled in the 70s. I understand that adverts were edited together and played off a 35mm telecine. Presumably the various adverts had to be reassembled for the next day tying up one or more cutting rooms.
How were short promos and moving company idents handled? Would they also be spliced into the reel of adverts?
I remember watching Day by Day, Southern's regional news programme in the 1970s and there there were a lot of short film items to handle - Southern moving ident to start with, opening sequence, lots of short piecess for the news bulletin before longer film reports. The latter could each be handled on a separate telecine but I doubt that it would be feasible for the shorter items. Again would they have been pre-edited?
I know that a number of the ITV companies purchased cassette tape recorders in the mid 1970s (see link). It suggests that they could handle more than one cassette at once. Also how long did they take to line up?
http://www.digitrakcom.com/literature/ACR25.pdf
I've also got a couple of questions about the transmission of films most of which would have a much wider aspect than the 4:3 used at the time. How was this dealt with, were they pre-edited by various companies who would decide what part of the picture to crop, would it be done by one ITV company for the whole network (although films were generally not networked at this time) or did the film distributors provide the broadcasters with 4:3 versions of their movies?
I presume that ITV companies in particular might have had to edit movies for length and both broadcasters for 'taste & decency'. If so was this done in a cutting room or would they have been transferred to tape first?
I hope I can help you with some answers to your questions.
Adverts. From the 50’s to the late 70’s these were pretty much transmitted direct from telecine. A days commercials would consist of around 12 reels or so each holding about 20 mins worth. They would start to arrive in telecine from around 9am and would continue to arrive throughout the day generally up to around tea time when the ‘operation’ should have been completed. These were collected first thing the next morning and the reels would be broken down to the individual commercials ready for re-splicing later that same day. Each commercial lasted less than a dozen transmissions before it was junked and replaced by a fresh copy. Each reel of film commercials was previewed for technical quality and compliance as they arrived in the telecine area.
The film/commercial section consisted of about 4 people who assembled the commercial reels or edited feature films etc as required.
In the late 70’s commercials generally moved over to video production techniques so machines like the ACR that you pointed to came to the fore.
Short promotions were played to air generally direct to air from ACR type machines. Sometimes trailers for local films would be transmitted live from telecine. In this case the ‘trailer’ would be the film wound down to start of the trailer start point and then marked up very VERY clearly with a China graph pencil as to where the start of the trail started. You would load the spools of film on the telecine very carefully and it was somewhat ‘fraught’ with danger. (The ‘system’ meant that when the spools were returned back to the film department the next day for later actual transmission included a reminder to rub off the Chinagraph pencil marks - the ‘system’ didn’t always work with embarrassing consequences). It was unusual to transfer film clips to ACR as the
VT machines were generally tied up doing other work, but it was done on occasion if the film clip formed part of a more complicated promo for say two or three programmes.
I’m pretty sure Day by Day’s station ident was rolled in directly from the ACR machine. The opening titles or ‘tits’ as they were referred to, came along on two reels with the title teasers in alternate sequence and the vision mixer mixed or wiped between the two reels that were obviously on two 16mm machines. The space between individual clips was filled with a generic Day by Day filmed caption so that there was always something to ‘go to’ in the event the sequence went wrong.
Company idents. Generally played in directly from telecine, but could have been the ACR machines if convenient to do so. 50/50 I would say. If you were working with a studio production the ident would certainly be provided from a telecine machine as you couldn’t tie up a very useful and flexible machine like an ACR all day just to provide a 5 second ident into a studio once or twice a day!
Good link to the ACR 25 machines and the literature very accurately describes its functionality. Line up would be once a day per machine and 30 mins would easily cover it. The equivalent RCA machines were called the TCR100 and had similar functionality but came before the ACR which were more advanced operationally as they were newer in terms of design etc - as you would expect.
Feature films. In my time films were generally supplied as 4:3 prints but we did have the occasional wide screen print. Each ITV company did their own thing though that altered from the mid-80’s onwards if I recall. You’d put it on the telecine a few weeks ahead of transmission, rehearse it and make notes for the poor sod who had to actually put it out. Was generally ok but we did have a few ‘taking noses’ on occasion. If a widescreen film was very problematic then it would be transferred and edited on VT but that was not the norm at all.
All local feature films were previewed for technical quality and compliance. For compliance purposes the film would be previewed by the transmission staff in a small preview theatre. If a film had to be edited to a certain length then these transmission staff would make a note of the timings of where to ‘chop’ and the staff in the film makeup department would perform the actual film cutting. The bits taken out would be obviously put back in after the local transmission before the film was released off the premises.
That’s how it was where I worked. I dare say it was similar in principal if not detail around the network.
Last edited by bluecortina on 22 October 2020 9:18am - 4 times in total