Chances are that any upscaling done in mastering - whether software or hardware - is likely to be better than that in most consumer HDTVS. Even low cost broadcast upconverters do a much better job than most consumer HDTVs.
Suspect the EBU request and distribute 576/50i masters of the country promotional videos, which they usually distribute on a couple of DigiBetas to each competing country every year.
Better for the upconversion to be done before the mastering than in people's HDTVs I suspect.
It would be nice if the few countries that do their pre-selection shows in HD, or make promo videos in HD, could be sourced for the Blu-ray in HD, but I suspect this is pretty tricky to engineer and wouldn't be cost effective?
I'd avoid scaling 576i to 720p for mastering, as most viewers will then have a further scale after this to either 1080 or 768 lines? (There are very few native 720p displays out there) I'd ideally avoid scaling in a consumer display if at all possible.
As for the SD upconverts on this year's BD - I suspect Sweden, having originated in 720p will have a lot of HF detail (as 720p oversamples when downconverte to 576i, delivering more HF detail than a 576i native capture), which will mean it could need a greater bitrate to encode than the same scenes covered in SD. (I.e. HD downconverted to SD often looks better than SD native - if the downconverter is a good one. Downconversion is non-trivial)
And MF is a very fast cut, dynamically lit show with lots of fast moving cameras - so would be a lot more demanding than some of the single camera promos.
Last edited by noggin on 8 September 2011 9:35pm - 2 times in total