ET- Entertainment Tonight Rebrand

Entertainment Tonight has been on air 1981. The show celebrated its 10,000th episode on August 22, 2013.

The previous looks for the past few decades has been a dark orangey-red and sparkly set. Very Hollywood! Well in complete departure from its previous looks. They have a modified logo and modified the look of the program completely. The set is chrome, light blues, yellows and golds and some natural materials like wood and stone.
This look departs from a signature look that ET has held for many years which makes this change remarkable. ET was one time the only entertainment game in town. And certainly was the go to source in Hollywood since 81. Times have changed with the plethora of media out there. Especially with E! and other outlets now available. But the granddaddy of all entertainment programs opens a new chapter in its evolution and it an interesting one to watch.

Previous
http://millionairesconcierge.com/wp-content/uploads/2013/12/Entertainment-Tonight-2.jpg

Now
http://www.newscaststudio.com/wp-content/uploads/2014/08/Bv9hq85IgAASzoL-594x319.jpg
http://www.newscaststudio.com/wp-content/uploads/2014/08/Bv9vA60CUAAHcWx1.jpg

Old Logo


New Logo
http://www.etonline.com/media/img/et-logo_08132014.png

Here is a segment using the new graphics and look at the set.

Here is sparkly opening from 2006.

They have been making the claim they are the most watched entertainment news program in the world for 10 -yrs+. Dont know how they quantify that. Probably by the number territories the program is sold in. Plus the number of local versions that it has spawned over the years. The Canadian version is the only one still on air. I wonder if they will revamp to follow the Mothership?

Revolutionary. Another app-logo.

Are they still using the will.i.am theme tune?

In the grand scheme of things not at all. But for ET it certainly revolutionary. They've had the same orangey-flashy gold look for a loooong time. Thats like BBC NEWS dropping its red color and going green or something..

It was horrible wasnt it? Not they just use the same horn signature they are know for.

It wasn't too bad, typical will.i.am style though. I understand why they would try and modernise the theme but when you have a well-established theme like that, messing about with it and hyping the whole thing up just because it's will.i.am remixing it isn't going to win over most viewers. I think it was obvious it was just to try and garner some attention and it would eventually be quietly dropped by the next refresh or rebrand, which is what I assume happened.


Of course, this discussion gives me the perfect excuse to post this video of will.i.am unconvincingly dancing to his own theme tune.