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Brand New Regional ITV1 Idents

Caps on Page 6 (December 2003)

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WH
Whataday Founding member
On ITV1Wales there was just an ident which had four large cubes on a beach (ITV colours). Is this new, and is it a Wales only ident?
Last edited by Whataday on 2 December 2003 2:46pm - 7 times in total
BB
BBC unTALENT
I just saw a new ident for ITV Central England... and it WASN'T a celebrity one...

It had a view of a river/valley with three giant blue and one giant orange blocks scattered around the river, some closer to the camera, some further away.

Saw it leading into a regional program at 14:30.

Is this a new thing? Imagine, you could idents with those blocks at important regional sites, city centre views, landmarks, etc... they're great...!!

Here's a quick mock of what I saw (blocks borrowed from whataday's mock with thanks Wink )

http://www.btinternet.com/~snowdonssalon/tmp/itv1-ce.jpg
Last edited by BBC unTALENT on 1 December 2003 3:40pm - 2 times in total
RO
rob Founding member
psnowdon posted:
Wow - I just saw a new ident for ITV Central England... and it WASn't a celebrity one...

It had a view of a river/valley with three giant blue and one giant orange blocks scattered around the river, some closer to the camera, some further away.

Saw it leading into a regional program at 14:30.


Sounds cool... any screengrabs?
WH
Whataday Founding member
So we can take it that these are new regional idents.
BB
BBC unTALENT
rob posted:
psnowdon posted:
Wow - I just saw a new ident for ITV Central England... and it WASn't a celebrity one...

It had a view of a river/valley with three giant blue and one giant orange blocks scattered around the river, some closer to the camera, some further away.

Saw it leading into a regional program at 14:30.


Sounds cool... any screengrabs?


I'm afraid not... but it had the view and had the ITV 1 logo in the usual placed with 'ITV 1 in Central England' in a font that looked like trebuchet ms.
BB
BBC unTALENT
Whataday posted:
So we can take it that these are new regional idents.


Must be... well atleast they're more regional than they were... I like them, there's loads of scope for them.
RO
rob Founding member
psnowdon posted:
rob posted:
psnowdon posted:
Wow - I just saw a new ident for ITV Central England... and it WASn't a celebrity one...

It had a view of a river/valley with three giant blue and one giant orange blocks scattered around the river, some closer to the camera, some further away.

Saw it leading into a regional program at 14:30.


Sounds cool... any screengrabs?


I'm afraid not... but it had the view and had the ITV 1 logo in the usual placed with 'ITV 1 in Central England' in a font that looked like trebuchet ms.


Was it the same ITV1 music, or was it something new?
BB
BBC unTALENT
rob posted:

Was it the same ITV1 music, or was it something new?


AFAI can remember, there was no music, just the sound from the view ii.e. the sound of the river flowing, bird etc.
DJ
DJ Dave
Oh great i did not see it then Crying or Very sad , Also there is no idents before Granada News so i will have to wait untill tomorrow now.
WH
Whataday Founding member
Here's a very quick mock of what I saw.

http://www.rp-networkservices.com/tvforum/uploads/itv1walesmockck.gif

The cubes are real, rather than superimposed on, and I seem to remember it zooming out from the centre.
IS
Isonstine Founding member
Sounds like a Carlton only exercise - especially because of the Trebuchet font or however you spell it. On the old generic idents we had "CARLTON" tacked on underneath the ITV1 logo for a short while but it was soon dumped as it looked completely rubbish.
CW
cwathen Founding member
I had hoped to see it on Westcountry, but they are still continuing with the generic only ident into regional news (although the daft convoluted 'You're watching ITV1 Carlton for the Westcountry' announcement has suddenly come back into use again.

Interesting junction though, they cut out of a commercial midway, displayed 25 seconds of LNN countdown clock, ran 3 promos, a PIF (can't remember the last time I saw one on ITV outside of night time), yet another promo, and finally the link into the news.

Did other regions have the same junction?

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