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Sky News 2014

A new look for Sky News (July 2014)

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NE
newmocker
Here are some idea's i've been playing with for a new look Sky News. Thoughts and ideas for improvements would be appreciated.

1. The new looks starts with a NEW LOGO
http://i59.tinypic.com/2dj127s.jpg

2. Basic lower thirds
http://s24.postimg.cc/9x7yi2r6t/snm_02.png

3. Breaking lower thirds
A slight change to the current Sky News in that instead of the whole ticker changing colour, just the title bar/clock does. I still thinks it grabs your attention.
http://s24.postimg.cc/8d2mjoisl/skt9.png

4. Headline sequence
http://s24.postimg.cc/4blje0qhx/snm7.png
http://s24.postimg.cc/prmuryfxh/sky8.png

5. Coming up sequence
http://s24.postimg.cc/ku9a6udyd/skm5.png
http://s24.postimg.cc/n7r7xusdh/snm6.png

6. Reporter strap and live bug
http://s24.postimg.cc/jghnbjep1/sknm3.png

7. Breaking news
Not too sure about this yet. Too yellow maybe?
http://s24.postimg.cc/5gfljecyt/sky9.png
http://s24.postimg.cc/t65183bc5/sky99.png

Thanks for viewing.
AG
AxG
It's not awful, but not that great, the logo is the biggest weakness, 'sky' would look better flat and one colour, and try not reusing an old corporate font.

Also has simple as Helvetica is, it's rather boring and safe.
BR
Brekkie
A good start. I agree with AxG though that the logo doesn't really work, especially for the DOG on the lower thirds.

Otherwise it's nothing revolutionary but it is a really good starting point and looks quite fresh. I do think though realisitically the breaking news ticker probably needs to be bolder - they don't make such things subtle.
TW
tweedledum
I really like this. It is a nice simple, back to basics design. I think the logo could do with some looking at, and the colour scheme as well. Sky News is very well known now for the blue and red, so I would definitely keep that in some form - maybe just not as extensively as they do now. Well done. Very Happy
MF
MatthewFirth
Logo needs changing, and the breaking news things is actually too orange than yellow and needs to be bolder.
NE
newmocker
Thanks for all your comments.

Have to say I'm slightly surprised that nobody is keen on the logo...thought it was that that made it appear new and fresh. Any particular ideas about how to improve the logo?
DB
dbl
To be honest the logo looks slapped together, I can't see that version of the Sky logo working within that logo.
HA
harshy Founding member
its just like the bbcs but blue and out of the safe area, maybe a different font?
HB
HarryB
They are very boring and a lot less exciting than the current graphics.

I however can never make a proper opinion on a set of graphics until I can see them animate.

I think the straps though are too small, they would be unreadable on small TV's
JF
JetixFann450
Don't get what's wrong with the logo, just can't put my finger on it...
AS
ASO
Don't get what's wrong with the logo, just can't put my finger on it...

I think it's the contrast of the really 3D, multicoloured 'sky' and the grey, 2D boring 'NEWS'

I don't really know why I don't like this mock!

Here are some things that I don't
- the font - Helvetica is for BBC News and does not work for Sky. Go on DaFont and find a good font
- boring shapes
- the colours - I think there's too much grey and yellow. Why have such a dramatic change from red and blue?

Perhaps use some subtle gradients and translucency.

It has so much potential. Good Luck.
PF
PFML84
This looks like the current BBC News channel's graphics, in a different colour with a different logo at the bottom. Also, the Sky News logo looks awful, partly because News is in the old Sky corporate font and the Sky bit is 3D and two-tone so they clash and it looks very strange.

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