ITV Logo Package Rebrand

Following on from my comment on layering text on text, the ITV logo is that blue colour, with News, Channel and Sport in white. How would this work on a white background?

http://i51.photobucket.com/albums/f363/TheAxG/ITVSportonwhite.png

Black's not exactly readable.

Just thought I would state the bleeding obvious like the original poster.

There's no overstating the obvious here, this is TV Forum. The obvious is hidden in wordplay and over-analysis like a Magic Eye picture from the 90s.

On a white background, the "Sport" tagline would be black.

It's not Myriad Pro, it's a font called "Cleanvertising Heavy". I could see how you'd think that as they are quite similar.

Maybe the colour could be darkened slightly to make it more readable.

If a Graphic Designer had produced these logos for ITV, they would sack the designer and find someone else, so I don't think that changing the colour is going to cut it... you've committed a graphic design faux pas. You should move the text so it is not overlapping on your "Channel", "Sport" and "News" logos.

But please, spend a while longer thinking about this, and if you don't think ITV will accept the finished product, then it is not good enough.

It's a little light. Not much body. You didn't pay much for it, I hope!?

Didn't pay much for what?

Used Optima for the ITV News Logo?... Very Marks and Spencer... News, IMO, should be BIG AND BOLD... Something Optima isn't.

This isn't just any mock...

The font, I assume.