BBC - Consistent Branding Between Channels

I can see what this mock is aiming for. Squared logos, more consistency in branding is a big plus. However, there is some major flaws into this that makes this mock subpar; especially the typefont and the placement of logos on idents, rather, the idents itself.

2 out of 5 for me.

I am honestly baffled by some of the comments in this thread. The BBC needs to do something exactly like this.

The idea about having continuity between logo is a good concept. It's just that other people have executed the idea much better. http://www.tvforum.co.uk/thegallery/sick-tired-bbcs-branding-v3-39415/ < Mock by mdtauk

BBC One just doesn't look right in blue.
BBC Two just doesn't look right in purple.

The logos look fine on the idents, but on BBC News, it just doesn't look right. I like your BBC Three and Four, and News logos however One and Two need improving. The font is nice though. I'd like to see what you would do to other BBC Channels, keep going with this mock.

Try to fit 'Parliament' into one of those boxes.

Quick and dirty...

Firstly, thank you to those who have been constructive (although I must say, veteran or not, I would expect everyone to be treated with respect on this forum).

I've developed the box idea a little further. The more I looked at the boxes, the more I felt it needed something a bit more radical, so I've developed the logos for BBC 1 and BBC 2 further. And with these I have made some video mocks.

I have a feeling the font is going to be a bit Marmite but I like it (even the W).





BBC 1 Ident - using visuals from a beautiful BBC Entertainment ident.


BBC 2 Ident/Sting 1


BBC 2 Ident/Sting 2


BBC 2 Ident/Sting 3


I've deliberately called those Ident/Stings because I'm expecting someone to say "those are too short to be idents" but they are visuals that allow for the new position of the box, to give you the gist of it. So there.

Before I made the colour changes to the BBC 1/2 logo, I'd already done a video for BBC News, using a controversial blue rather than the now traditional red. So even though it doesn't match the exact style of the channel logos, I thought I'd share this too.

Meh, I think most of us were more fussed over the actual idents behind the box than positioning of it. I'd think it'd be slightly more helpful if we got to see these logos in other areas of presentations (eg: trailers, endboards). Not to keen on the 'W' or that BBC World News recolour at the end, I think it would be better if we got to see the other parts of the presentation before we get into the grit of stuff like that and the dreaded Studio E colour box discussion.

Really liking the new logos! Cant wait to see BBC3/4 in that style. The colours stand out well and give a modern feel.
And I'm not too keen on BBC News being blue. Sky and ITV News use bluish colours and the red that BBC News uses stands out and looks great, I guess it's something we've just got used to, but it just feels like BBC News should be red.

What font is that, even?

The positioning of the logo works and really like how you've incorporated it into the idents but as much as I try I'm really struggling to like it.

And we're never going to be rid of those Lambie Nairn rings are we. Even here in mockland it seems like years since anyone strayed away from it when imagining the future of BBC News.

I'd assume that JamesCraker's "I guess it's something we've just got used to, but it just feels like BBC News should be red." argument can be adapted to go with the rings. They're just... iconic.