The Andrew Marr Show

This is OK. The logo/title card is fine, but the astons need some work. The text is a bit too light. Maybe have the name of the person in bold, and there description in light - just to keep in with the theme. I am not a fan of DOG on screen all through the show, and IMO would be better just being on the astons. Overall, this is good!

Thanks. Well funnily enough, it is bold. I think its just a bad font. I will look at changing the font just for the astons.

I think it maybe because there are basically 5 Criteria for mocks.
1 - Skill: Simple how skilful is it? It doesn't take more than 15 minutes to put some rectangles and some text in those rectangles in PowerPoint.
2 - Safezones: Does everything fit in the safe zones? Yes they do.
3 - Looks good: Does it actually look good? It's easy on the eye but wouldn't be at all recognisable really - bland is a word I'd use.
4 - Brand Inkeeping: If it is adding to an already existing brand is it inkeeping with that brands style? No, all BBC National News Productions use a form of Helvetica (except Daily/Sunday Politics which uses Gill Sans as the new graphics were introduced only months before the NBH move and will probably move into Helvetica soon). Have you made sure that the BBC News bar (That line with the Ticker on it) would fit on top of these graphics as basically all BBC News Astons are aligned around that.
5 - Likelihood factor: Would this ever be put onto the air? No. Think about it? I now that The Day Today had a message but I don't think they meant you should have a title card that was this simple.

Also you could ask is it an improvement? No - the current look is fine, it's legible, it's a clearly defined brand and it looks quite nice.

This reaches one of the criteria above and not the most significant one either hence why it is just worthy of two stars.

A few other pointers
- Generally on here people have a little description of what their mock is about, rather than just uploading it and going constructive criticism.
- Since when has PowerPoint been a valid piece of graphics software? What next Open Office Impress mocks? PowerPoint isn't really a piece of graphics software and isn't meant to be - you could try and make something really nice in PowerPoint but it would take ages and ages.

Should I carry on with this mock?

You've not even started yet. These can't have taken more than five minutes to knock up - that's not a mock design, it's hardly even planning.

Look at some of MDTA's threads - look how he tries out several ideas before developing one. Show your working and maybe you'll actually get some positive feedback to learn from.

Thank you very much dosxuk.

All I would do, for now is try to improve the image quality. Then improve the mock from there.

I agree with DTV, it needs to tie in with the BBC News branding really. Otherwise, it's a good start but needs some improvement. What I would do is make the logo first and build the mock around that.

Here is my latest version.





EDIT: This is simply an idea so far. It is very basic. For example the title card is almost definately changing. I have not used the news bar because the show doesnt use the ticker or anything so I didnt see tge need. The point of this mock is to differentiate the show from other BBC News shows. That is why I didnt use helvetica neue too.

Not listened to any of my previous comments so, my original points still stand.

It has its minor faults but I love this mock so far. There is no reason why this wouldnt appear on TV other than the fact it is in powerpoint which is not ASO's fault. Its a very nice mock.

There is no need to have the ticker bar as it is unlike other BBC News shows. It has a band or singer at the end for God's sake. It is nice to differentiate it from BBC News!

I didn't say it needs a ticker I said the graphics need to fit around the ticker as it is a standard for all BBC UK Network News Productions. In case it is syndicated on another programme with the original graphics. Also another BBC UK News standard is a form of Helvetica. If ASO really wanted this to fit the standard without looking to BBC Generic, ASO could change the colour scheme to orange as that has always been the colour of SundayAM/Andrew Marr.