Five Rebrand Logos

No! Much worse, issue here is that the core of the idea is not working at all. Only so much kerning Lucidia Sans real tight can do for you.

Nope, it does not work, the 5 looks childish in that font and that and the font is what is letting it down.

I like the logos in the original post 5/10

Not a fan of these at all. They're far too childish and the colours are awful.

1/5

Looks nicer I guess, more modern,

Am I the only one who thinks of the ovenulogo?

Possibly yes, as most people have never heard of it.

Lol, to be honest, I've only ever seen the vans.

The ovenu logo is pretty bad and not just from a technical viewpoint which it is also bad in. Says nothing about what it does.

Yes it does. It makes your oven smile!

Although it is a poor premise for a company.

The mock is poor, although they have grasped that they shouldn't use garish colour and use anti-aliasing. The font is terrible, although I am interested on how the Life fits together. Although probably unintentional, it looks OK.

http://i29.photobucket.com/albums/c275/bilkyasko/fivelivemockanno.png

As you can see with my wonderful high-quality annotations if a good mocker retained that element and extended the cross of the "f" to the left, it would look intriguing.

I have seen a lot worse - 1/4

Well its nothing special really, just a page on publisher with changes in fonts. 2/4.

V " is the problem for me!