New BT logo

They've only just started adding the current BT logo to the signage of EE shops.

I'm probably alone in this - but the new logo looks massively more fit-for-purpose than their current/previous, very dated colour sphere and the BT text in a no-longer-fashionable-if-it-ever-was typeface.

In particular the physical signage looks much nicer, and removing the large number of colours (like the BBC did in 1997-ish) is a very sensible move. (There are still some, but the logo works without them)

Where did you come across that image?

The logo is hardly going to be confused with Bluetooth (which handily has its own recognisable symbol) - BT is ubiquitous, pretty much any logo they could have come up with would be easily identified as BT.

As it is, it has a link with the original British Telecom symbol, whilst retaining the circular shape of the last logo (ensuring a smooth changeover of badges on their physical products, for example). It's modern, and the execution up this page seems good (and doesn't dispense with the purple they've used on a regular basis).

I think it’s rather good. A lot more versatile it’s the surrounding branding that makes it.

The animation of the coloured ring will be important in the TV side of its use. I’ll reserve judgment until that’s been shown.

This topic has been moved from TV Home Forum .

Hopefully won’t be confused with the logo for Canadian broadcaster CityTV’s “Breakfast Television”.

I think it’s unlikely to be fair.

I don’t think a British major international telecoms company will be worried about being confused with a breakfast show on a local TV channel in Canada.

Here:
https://www.campaignlive.co.uk/article/bt-mocked-generic-brand-logo/1584953

I’ll leave this here... pic.twitter.com/tmL8rm5OBg

— Erron Gordon (@errongordon) May 17, 2019