SD
I'm not a fan of the music or the titles. The old music worked fine but always followed an ident, so you ended up hearing it twice.
I'd go straight from the promo into the news theme with fresh titles focussing on some of the landmarks of London - perhaps incorporating a shot of Big Ben showing the time of the bulletin (8.30, Noon, 5.30, 6.00 (weekends) and 9.00 (headlines).
I can't seem to find it now but last week LL we're showing a video made up of Instagram photos sent in by viewers - it was pretty good, incorporating collections of similar shots of Big Ben, St Paul's, The Shard, Underground stations signs etc. That sort of thing could work - it's very London and could be refreshed regularly to reflect the changing seasons, different landmarks etc.
Opening titles for the lunchtime edition of London Live News.
http://www.youtube.com/watch?v=7qCLbLa8Hrg
http://www.youtube.com/watch?v=7qCLbLa8Hrg
I'm not a fan of the music or the titles. The old music worked fine but always followed an ident, so you ended up hearing it twice.
I'd go straight from the promo into the news theme with fresh titles focussing on some of the landmarks of London - perhaps incorporating a shot of Big Ben showing the time of the bulletin (8.30, Noon, 5.30, 6.00 (weekends) and 9.00 (headlines).
I can't seem to find it now but last week LL we're showing a video made up of Instagram photos sent in by viewers - it was pretty good, incorporating collections of similar shots of Big Ben, St Paul's, The Shard, Underground stations signs etc. That sort of thing could work - it's very London and could be refreshed regularly to reflect the changing seasons, different landmarks etc.
Last edited by SuperDave on 4 March 2015 8:19pm