Couple of Channel 4 items to mention. Last night they had a promo that featured some of Channel 4's best loved presenters (Derren Brown, Rachel Riley and George Lamb to name three) on a tube train. The camera panned along the carriage and the train's public address system reminded passengers to not do various things while on the train. It ended with a 'Happy New Year' message. I saw this twice on Channel 4 last night, they could probably get away with showing it for the first week of January too. It seems a lot of effort to just show it on one evening.
In other news, I'm not sure when it started but I first noticed it sometime after Christmas, Channel 4 Racing can now shrink their pictures in to a small window at the top right of the screen (well out of the 4:3 safe area) and put an advert for Betfair towards the bottom left of the screen (which does seem to be 4:3 safe) Above the advert it says "Channel 4 Racing continues in 30" which counts down as the advert is played.
The live pictures just show a long shot of some horses walking about, so they wouldn't really lose anything if they just went to a 30 second advert break that took up the whole screen as per normal. Although I guess they would then have to show a Channel 4 break bumper and the sponsorship sting so a 30 second break may end up being nearer 45 seconds long. The advert itself doesn't mention any live prices so I assume it goes out an hour later on Channel 4+1 in the same way. The advert isn't subtitled but the coverage either side of it is.
And finally, may I be the first TV Forum member to wish all the horses a very happy birthday for today.
Last edited by David on 1 January 2012 1:43pm