The Newsroom

ITV News

Brand realignment onwards (October 2009)

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BR
Brekkie
I still think the version they used on the first night of News at Ten was the best.

http://www.youtube.com/watch?v=6NWleJNfO0g
TO
tomo359
I still think the version they used on the first night of News at Ten was the best.

http://www.youtube.com/watch?v=6NWleJNfO0g


Yes I liked that version as well. Now they just seem to use the same music as the opening titles.
IT
itsrobert Founding member
I still think the version they used on the first night of News at Ten was the best.

http://www.youtube.com/watch?v=6NWleJNfO0g


Yes I liked that version as well. Now they just seem to use the same music as the opening titles.


That's still being used - it's the Morning, Lunchtime and Evening close. NAT has its own closing theme with a longer build.
NI
Nicky
Very good edition of the News at Ten tonight. A generous amount of Campaign 2010 coverage but enough other news to round it all off - it's times like this that the programme excels itself.

Speaking of the 2010 election coverage, I wonder which music will be used on the night itself. I liked the theme they used for both 2001 and 2005, but the orchestral and imposing 2008 theme is a favourite of mine.

Nice to see some archive ITV election footage on the Tonight programme earlier this evening, ITN logos included!
NE
newsatten
Very good edition of the News at Ten tonight. A generous amount of Campaign 2010 coverage but enough other news to round it all off - it's times like this that the programme excels itself.

Speaking of the 2010 election coverage, I wonder which music will be used on the night itself. I liked the theme they used for both 2001 and 2005, but the orchestral and imposing 2008 theme is a favourite of mine.

Nice to see some archive ITV election footage on the Tonight programme earlier this evening, ITN logos included!


I agree. It started with a more serious headline the the 6:30 ( which I think it should.)

The Election coverage has been really good the last few days also.

Also, althought BBC News has 'officialy' extended 10 minutes untill the election, I think the NAT has 'unofficailly' too - seems to be going on to 10:28ish rather that 10:24/5. ( that's if my clocks right! Laughing )
TM
Telly Media
Speaking of the 2010 election coverage, I wonder which music will be used on the night itself. I liked the theme they used for both 2001 and 2005, but the orchestral and imposing 2008 theme is a favourite of mine.


Dave Hewson is providing the music for ITV's election night programme.
TV
TV Geek
Looking at the news, they haven't tweaked the logo meaning it now looks old and makes the whole "brand realignment" a waste of time.
NE
newsatten
Looking at the news, they haven't tweaked the logo meaning it now looks old and makes the whole "brand realignment" a waste of time.


I agree - if there've gone to all this bother you'd think they could just change the logo on the titles and the namestrap - that's all they really need to change !
NE
newsatten
Just saw the promo for the ITV election debate - was really good, and if this is an indication of the election graphics I expect them to be good!

Endboard copied from ITV thread- from Square Eyes
*

See promo here - http://www.itv.com/electiondebate/
Last edited by newsatten on 9 April 2010 8:23pm - 3 times in total
NE
newsatten
Alastair made me laugh - "ITV News at sort of ten!"
NI
Nicky
Did make me laugh as well. Laughing

A great shame they went to so much effort to "realign" the brand with ITV1, only for them to improve the ITV1 image a few months later and leave the ITV News imagery unchanged.

It truly is news and politics night next Thursday on ITV1 (and who would have dared to dream that in 2010 of all years?) ... following "The First Election Debate" - liking that promo - there'll no doubt be full analysis on News at Ten. That is followed by "Campaign 2010 with Jonathan Dimbleby", which itself is followed here in Yorkshire by "Campaign 2010: Calendar". I presume other regions are similarly titled, as normally this programme is called "Last Orders" in this region.

Dave Hewson is providing the music for ITV's election night programme.


Thank you. Could I tempt you to answer another query: is it the music used for 2001 and 2005 or a new composition?
Last edited by Nicky on 9 April 2010 11:27pm - 2 times in total
TV
TV Geek
Did make me laugh as well. Laughing

A great shame they went to so much effort to "realign" the brand with ITV1, only for them to improve the ITV1 image a few months later and leave the ITV News imagery unchanged.


Its not even as though they had to do anything major, just changing the logo to have a gradient would suffice.

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