The Nickelodeon rebrand is simply revolutionary. It's inspired me to create unique, diverse new ideas for some of Britain's leading brands.
The existing TESCO logo was too authoritarian, and the red colour has connotations of debt, which no doubt deterred shoppers from the store. The new logo is much more accessible, and replaces the dated slogan with a more timeless 'the supermarket', which reinforces our brand's position as a supermarket. It also minimises confusion between TESCO supermarkets and other businesses named TESCO; it works everywhere, and plays well with others.
The striking thing about the old BBC logo is the three boxes, which are symbolic of building a wall between the broadcaster and the viewer. The new BBC logo retains a link with the network's heritage through incorporating the letters B and C, while giving it a more contemporary feel.
The Boots logo was distinctly forgettable, and in over 160 years of trading has failed to stick in the minds of consumers. The new logo is a simple, bold and timeless typographical execution which is sure to capture the hearts and imaginations of the British public.
The old apple shaped logo, being totally graphic based, lead most of the public to forget that our company was called 'Apple', in fact in our redesign survey we found 57% of the public thought the logo was for our rival, 'Silver Apricot Inc.' so our new look is fresh, contemporary and addresses the needs of our audiences in a more relevant way.
