FA
The only problem is that if they close the CITV channel early, they will also be taking programmes off ITV1, thus losing the audience and advertisers. Granted, they would get more for the football, but then again.
I'd personally say that they will close M&M down for a few hours from 3-6, and so keep the two audiences. The football audience for the advertisers, as well as the children.
And surely the majority of M&M viewers would watch the football too, wouldn't they?
EDIT: Thinking about it will M&M be on freeview at this point, or will it be ITV PLAY? Therefore, I doubt they'd lose the money makers.
Speaking of which, will the world cup on ITV bring a competition in every part of the programme?
I'd personally say that they will close M&M down for a few hours from 3-6, and so keep the two audiences. The football audience for the advertisers, as well as the children.
And surely the majority of M&M viewers would watch the football too, wouldn't they?
EDIT: Thinking about it will M&M be on freeview at this point, or will it be ITV PLAY? Therefore, I doubt they'd lose the money makers.
Speaking of which, will the world cup on ITV bring a competition in every part of the programme?