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UTV rebrand

New look to bring it in line with ITV (October 2016)

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RD
rdd Founding member
Col posted:
U105 advert - just when you thought you'd never see that yellow U again! Wink


We'll still see the old logo on UTV Ireland. I can watch both when I go home to the border.

Of course, UTV Ireland already had its ITV-esque rebrand last year, so that the logo isn't yellow on air anymore, and while there are a number of different colours used on air, at least one of them is teal and white...

(The original green and yellow version is still there on the UTV.ie website though!)
MR
mr_vivian
Via Marc Mallet's twitter

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It looks similar to the mock someone done on here.

I'm glad it has now been standardised with the rest of the ITV news network.
WH
Whataday Founding member
I'll take my commission now shall i?

Quote:
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SE
Square Eyes Founding member
The press release :

UTV’s new channel identity goes live

http://www.itv.com/presscentre/press-releases/utvs-new-channel-identity-goes-live
IS
Inspector Sands
Woke up to Autum Leaves Idents, Could somone tell Virgin Media of the changes as they still have old UTV logo on there programme bar

Slightly off topic but why do some platforms do that? It never looks very good, it's usually less easy to read and they have to go to the effort of changing it when the channels logo changes
SC
Si-Co
It's nice that they've kept familiar announcers like Gillian and Julian and reinstated announcements, albeit pre-recorded, during the day.

I do wonder what will happen in prime-time - I assume that for logistic reasons the announcements will have to be pre-records, but hopefully they will be a new set each day by a 'duty announcer'.
PF
PFML84
Some models of LG TV's have the logo appear when you change channels in the little info box at the top left. Some logos have still not updated on it. I'm not sure if its built in to the software, if it pulls the logos from the channels signal itself or if it downloads them from online.
CO
Colm
Hmm, no EPG after This Morning.

Could just be they've not been prepared and they'll feature when we get to primetime.
DB
dbl
Purely from a presentational point of view it looks a lot nicer than the previous look.

Definitely, miles better! No longer the black sheep on the creative front.
VM
VMPhil
Woke up to Autum Leaves Idents, Could somone tell Virgin Media of the changes as they still have old UTV logo on there programme bar

Slightly off topic but why do some platforms do that? It never looks very good, it's usually less easy to read and they have to go to the effort of changing it when the channels logo changes

Virgin Media show both the channel name in text as well as the logo on the TiVo info banner. On the mini-guide and full TV guide specifically it only shows the channel name in text. In a recent software update you now have the option to show the logos all the time instead but as you say it vastly reduces legibility.

Virgin are usually very good at quickly updating out of date logos, one exception is the VH1 logo which is still using the previous version.
GL
Gluben
Just getting prepared...! Apologies for the crudeness of the Paint mockup...

http://i76.photobucket.com/albums/j3/Gluben/STV.jpg
PF
PFML84
Yes, UTV has been dragged kicking and screaming into the 21st century and it looks so much better. That spinning vector style logo will still be in my nightmares for a while though, as will all those lens flares...!

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