UTV rebrand

Is the DOG better positioned now? During 4:3 programming, such as last night's Murder, She Wrote, the old UTV DOG straddled across the left of the image so half of it was in the pillarbox and half over the programme. Will it now be all in the pillarbox or moved further in to be inside the image?

Also, the +1 DOG is nice and tight in the corner so hopefully they have done something similar for the main UTV one.

The two idents shown so far have been preceded by a single frame of the network feed (i.e., the network break bumper (at 5.59am) and the Network ident (at 9.25am)). I wonder will this be a 'feature' of the new playout setup.

My guess would be that the presentation didn't look right. That's the only reason I can think of.

And even the Network trails are UTV-branded, with John Kearns still providing the voiceover.

Screen grabs from the trailer - identical in animation to the network style





Note the gradient effect with a circle pattern.

Is there a circle effect at the start/end in the UTV branded trailers then?

Like the network, there's variants of the break bumper - one with an red/yellow gradient has just been shown.

UTV Life appears to have also got a new logo..

Purely from a presentational point of view it looks a lot nicer than the previous look.

9.25am ident:



9.55am ad break:



10.10am ad break:

Man, that's one ugly 'e'.

They gave UTV a nice new logo but thought that 'Life' looked fine? Wow.