BR
I wouldn't be surprised if the Netflix money is what secured them that permanent base. That said it may have been short sighted as I think with Netflix having non-UK rights there have only been three versions so far and you can't help but think if they'd gone the more traditional route it would have sold around the world and maybe bought in more money in the long run, plus also gets producers a foot in the door in countries where the production company may not have sold their formats. Indeed in hindsight not being able to sell the most covid friendly reality show to broadcasters suspending production on more traditional formats last year probably cost them a fortune.
I do agree with Jonwo though that I think Netflix would pick up the UK version as well should C4 axe it or opt not to write a blank cheque to keep it.
I do agree with Jonwo though that I think Netflix would pick up the UK version as well should C4 axe it or opt not to write a blank cheque to keep it.