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It was out of context for me. I’m sure many people haven’t seem the promo either so wouldn’t understand the point of it.
Regardless, it hardly does any favours, does it? They can’t even string together the proper BBC News logo. Slightly amateurish to be appearing on BBC One.
It's 10 seconds not 2 seconds, and as you say it's part of a campaign that started with a much longer promo. In fact it's one of a number of 10 second cut-downs from that campaign. It's not out of context, because the longer promo and the rest of the collection of short promos gives it context.
It was out of context for me. I’m sure many people haven’t seem the promo either so wouldn’t understand the point of it.
Regardless, it hardly does any favours, does it? They can’t even string together the proper BBC News logo. Slightly amateurish to be appearing on BBC One.