SL
Simon_Luxton
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If what you are looking for is pre-1980 programmes then why the hell are you watching ITV2?? Granada Plus, UK Gold etc may be more to your liking.
I think you've missed my point entirely...I was responding to Nebe's suggestion for an "ITV on demand" channel. His idea was you could request any ITV1 programme for immediate viewing; I assumed this would mean back catalogue as well as current output...
And given the increasing amount of screen junk I'd rather buy programmes on video than watch Granada Plus/UK Gold.
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You seem to be complaining about the fact that ITV2 is a 24-hour channel which doesn't broadcast anything you want to watch.
Admittedly there's nothing among ITV2's output of interest to me, but my argument is to do with the channel running a 24-hour service when it clearly lacks the material to do so. As someone else said, better a channel which starts at 4pm and has original programming than one which broadcasts continuously with little inspiration.
CW
Im not sure I want to watch triple bills of Judge Judy and Im a Celeb get me out of here. I agree with Simon, theres no point in running 24 hours unless there is sufficient output.
It's worth pointing out that ITV themselves don't (or at least didn't) want to run 24 hours. A lot of prominent ITV stations (Granada definately) fought tooth and nail against the IBA's stipulation that they had to change to 24 hours in the first place, very few (if any) stations could see any point in broadcasting overnight. And before you say 'but what about shift workers/insomniacs/etc' these people don't count because they don't generate much in the way of advertising revenue. If they did, then closedowns on ITV would have died out in the early 70's once the restrictions on broadcasting hours were ended.
ITV2 was supposed to be 24 hours from day one, it's only taken this long to happen because the channel itself kept convincing the regulator to allow them to put it off.
Just when I thought this channel couldn't get any worse...they appear to have gone 24 hours. When did this happen? And what are they filling the extra hours with? Trisha, Jerry Springer and David Letterman (all repeats). All this so soon after the morning launch and still no reduction in the amount of Judge Judy padding.
As I said above, as part of their original DTT license they were supposed to broadcast 24 hours (well 24 hours minus GMTV2 anyway). They instead convinced the ITC to let them broadcast for only around 13 hours a day until they became established. Earlier this year, the ITC forced them to start broadcasting at 9:25, but I'm certain that they then said that they had modified ITV2's license so that they will never need to broadcast overnight. Has the ITC gone back on this, or has ITV2 decided to extend? It seems a bit odd if they have, because their advertising revenue is hardly high in the wee small hours.
cwathen
Founding member
Quote:
Im not sure I want to watch triple bills of Judge Judy and Im a Celeb get me out of here. I agree with Simon, theres no point in running 24 hours unless there is sufficient output.
It's worth pointing out that ITV themselves don't (or at least didn't) want to run 24 hours. A lot of prominent ITV stations (Granada definately) fought tooth and nail against the IBA's stipulation that they had to change to 24 hours in the first place, very few (if any) stations could see any point in broadcasting overnight. And before you say 'but what about shift workers/insomniacs/etc' these people don't count because they don't generate much in the way of advertising revenue. If they did, then closedowns on ITV would have died out in the early 70's once the restrictions on broadcasting hours were ended.
ITV2 was supposed to be 24 hours from day one, it's only taken this long to happen because the channel itself kept convincing the regulator to allow them to put it off.
Quote:
Just when I thought this channel couldn't get any worse...they appear to have gone 24 hours. When did this happen? And what are they filling the extra hours with? Trisha, Jerry Springer and David Letterman (all repeats). All this so soon after the morning launch and still no reduction in the amount of Judge Judy padding.
As I said above, as part of their original DTT license they were supposed to broadcast 24 hours (well 24 hours minus GMTV2 anyway). They instead convinced the ITC to let them broadcast for only around 13 hours a day until they became established. Earlier this year, the ITC forced them to start broadcasting at 9:25, but I'm certain that they then said that they had modified ITV2's license so that they will never need to broadcast overnight. Has the ITC gone back on this, or has ITV2 decided to extend? It seems a bit odd if they have, because their advertising revenue is hardly high in the wee small hours.
SL
Simon_Luxton
Indeed. If ITV1's breaks are filled with trails/PIFs in the small hours, what hope for a smaller station like ITV2?
BE
Perhaps the theory is the more hours a channel broadcasts, the more viewers it gets (even if it is only 2 or 3) and the more viewers it gets the more attractive to advertisers it becomes, although I dont think that theory has anything to do with ITV2 going 24 hours.
Ben
Founding member
Simon_Luxton posted:
Indeed. If ITV1's breaks are filled with trails/PIFs in the small hours, what hope for a smaller station like ITV2?
Perhaps the theory is the more hours a channel broadcasts, the more viewers it gets (even if it is only 2 or 3) and the more viewers it gets the more attractive to advertisers it becomes, although I dont think that theory has anything to do with ITV2 going 24 hours.
CW
Perhaps the theory is the more hours a channel broadcasts, the more viewers it gets (even if it is only 2 or 3) and the more viewers it gets the more attractive to advertisers it becomes, although I dont think that theory has anything to do with ITV2 going 24 hours.
The problem with this is that every hour the station is on costs money. Admittedly not very much money for largely automated digital channels, but money nevertheless. If they only get 2 or 3 viewers, then they won't sell any advertising space, and if they don't sell any advertising space they are not making back any money for those hours - and not only are they not making money, they are loosing money, which is why they don't want to do it.
Can anyone please clarify the situation with ITV2 overnight? I thought that the ITC relieved them of ever having to broadcasting full time, have they now not?
cwathen
Founding member
Quote:
Perhaps the theory is the more hours a channel broadcasts, the more viewers it gets (even if it is only 2 or 3) and the more viewers it gets the more attractive to advertisers it becomes, although I dont think that theory has anything to do with ITV2 going 24 hours.
The problem with this is that every hour the station is on costs money. Admittedly not very much money for largely automated digital channels, but money nevertheless. If they only get 2 or 3 viewers, then they won't sell any advertising space, and if they don't sell any advertising space they are not making back any money for those hours - and not only are they not making money, they are loosing money, which is why they don't want to do it.
Can anyone please clarify the situation with ITV2 overnight? I thought that the ITC relieved them of ever having to broadcasting full time, have they now not?
GL
Glorfindel
Think about it for a moment. ITV2 never actually *closed down* in the strictest sense, it just stopped broadcasting programmes and switched to a rolling menu.
In other words, the station was still effectively on air, it's not like everything was switched off to save 'leccy until the next day.
Under those circumstances, rather than broadcast a menu, you might as well fill the overnight slot with programming that isn't subject to repeat restrictions (so you're not wasting potentially valuable repeats by using them up at a time of almost zero audience).
Hence the preponderance of Judge Judy and Jerry Springer etc - programming that's available for unlimited use during the licence period.
What little audience that is available is far more likely to watch a programme than a menu - and they might just see a promo for something that will bring them back to the channel at a different time, too.
In other words, the station was still effectively on air, it's not like everything was switched off to save 'leccy until the next day.
Under those circumstances, rather than broadcast a menu, you might as well fill the overnight slot with programming that isn't subject to repeat restrictions (so you're not wasting potentially valuable repeats by using them up at a time of almost zero audience).
Hence the preponderance of Judge Judy and Jerry Springer etc - programming that's available for unlimited use during the licence period.
What little audience that is available is far more likely to watch a programme than a menu - and they might just see a promo for something that will bring them back to the channel at a different time, too.