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ITV1

(July 2001)

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SU
SpiringUnhacked
Jase posted:
I was sceptical about ITV1 coming on August 11th, but ITN yesterday stated that the rebrand is happening 'in the summer... next month' so August 11th (or possibly 13th) could well be on the cards.

And it seems that the [itv]1] logo is the one they will be using.

Perhaps this is why Granada North stations are not using the animated idents -- so they can just superimpose the [itv]1] over the top of the existing [itv]? It can't be because of regional announcements since 2 of the 4 announcers (the older ones from YTV) still don't do them and only the young woman is doing them regularly.
Tyne Tees would've changed it's ident if that was the case - they haven't bothered 'cos the generic ident won't be used much longer. They'll probably just use a new ident on each of the GMG regions (and Border and Channel) with an ITV1 logo on it in a similar way to Carlton. The heart may feature, it may not. LWT's last non-generic ident had 2 versions: one with the IT* logo on, the other without it. They'll probably use this technique on any new look.
AS
Asa Admin
I can't see the SMG or UTV being interested in the ITV1 rebrand anyway - they've always been distant from things like this and gone their own way, I doubt it'll make any difference! But who cares, as long as it means new idents for Meridian Smile

Cheers, Asa
SU
SpiringUnhacked
Asa posted:
I can't see the SMG or UTV being interested in the ITV1 rebrand anyway - they've always been distant from things like this and gone their own way, I doubt it'll make any difference! But who cares, as long as it means new idents for Meridian Smile

Cheers, Asa
It means new idents for all of GMG!
RW
RW
SpiringUnhacked posted:
An ITV2 ad has an announcer saying the programme is 'on 2', he didn't say 'ITV2'!


BBC2 always used to refer to themselves simply as '2', I think up until the time the new idents came out in 1991. I think it's a bit cheeky for ITV2 to call themselves this when BBC2 has been around for much longer!
SE
Square Eyes Founding member
I would be a little bit peeved if they only doctor the existing idents to add a '1'.
AS
Asa Admin
RW posted:
BBC2 always used to refer to themselves simply as '2', I think up until the time the new idents came out in 1991.
BBC Two called themselves '2' up until 1997. When the rebrand came in, the annos were required to say 'BBC Two' (just to corfirm what corporation they were watching!). Same applies to BBC One.

The only time I've heard BBC One referred since as '1' is on a Midlands Today balloon announcement but I think even that's been changed now.

Cheers, Asa
RO
rob Founding member
Isonstine posted:
I was very pleased to receive in the mail today a letter from ITV Digital.

.

Finally, the best bit of all was the small A5 sheet entitled. 'Update your set top box to get the latest channels' which consisted of two shiny stickers that I was told to stick over the OnDigital logo's on the remote and STB. Fantastic! Very Happy

No expence spared at ITV then..
Do they really expect people to stick the stickers on??
KI
kingrikk
GMG - Granada Media Group?
AN
Andrew Founding member
Asa posted:
RW posted:
BBC2 always used to refer to themselves simply as '2', I think up until the time the new idents came out in 1991.
BBC Two called themselves '2' up until 1997. When the rebrand came in, the annos were required to say 'BBC Two' (just to corfirm what corporation they were watching!). Same applies to BBC One.

The only time I've heard BBC One referred since as '1' is on a Midlands Today balloon announcement but I think even that's been changed now.

Cheers, Asa


BBC North's 2 annoucements also often say 'Now on 2....'
AS
Asa Admin
kingrikk posted:
GMG - Granada Media Group?
Yep, to go with 'SMG' Scottish Media Group. That reminds me to get a 'definitions' page as well as 'faq' page!

Cheers, Asa
RD
rdd Founding member
Asa posted:
kingrikk posted:
GMG - Granada Media Group?
Yep, to go with 'SMG' Scottish Media Group.


Not Scottish Media any more - just SMG PLC since they bought up Virgin Radio.
SE
Square Eyes Founding member
rob posted:
Isonstine posted:
I was very pleased to receive in the mail today a letter from ITV Digital.

.

Finally, the best bit of all was the small A5 sheet entitled. 'Update your set top box to get the latest channels' which consisted of two shiny stickers that I was told to stick over the OnDigital logo's on the remote and STB. Fantastic! Very Happy

No expence spared at ITV then..
Do they really expect people to stick the stickers on??

I felt strangely compelled to put my stickers on, and ITV Digital now 'glistens' from my otherwise dull looking box.

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