ITV Be

Brekkie, you missed one. 72 - CITV (06:00-18:00). It timeshares with ITV3+1, ITV4+1 and The Store.

I see ITV are now broadcasting on Sky 193. The channel is called ITV4 Plus and only broadcasts from 07:00 - 09:00. Not to be confused with ITV4+1 (Sky 206) which coincidentally goes off the air between 07:00 - 09:00. Maybe a place holder for one of their new channels. What was on 193 previously?

Showcase +1 I think?

ITVBe logo revealed via a press release:

http://presscentre.itvstatic.com/presscentre/sites/presscentre/files/styles/pi_large/public/ITVBe_0.jpg

ITS from the Mock Gallery!

Colours are weird but the font for Be is nice. Mind you - it looks like the kind of font you'd find on a yogurt cartoon. Still hate the name...

Quite nice of ITV to create a channel for all their rubbish.

Is that the strategy then, create Encore for all their best shows and Be for the opposite?

Perhaps it's just to create a pay-tv version of ITV3 (Encore) and ITV2 (Be), and then close the other channels.

It seems obvious what Encore means, in terms of drama: but what is Be supposed to mean?

Why would ITV Press Centre use a mock?

I don't think you understood...

ITV Be isn't pay