Happy Diwali Idents on C4

C4 have repurposed one of their Christmas idents with a Bollywood soundtrack and Happy Diwali across the screen. Works quite well.

Not sure if they've aired all day - just caught the end of one on a recording from this morning.

Yes, just caught it on +1 into the news. Looks nice for what it's worth.

Yes, nice long playout too. Can't cap unfortunately.

But thanks to our friends over at TV Whirl, they have done:

For those who've not seen it, capture of it into the 6pm junction today.


Video

Edit - Sorry, post went up while typing. I shouldn't post it on Twitter before posting here!

One step ahead of you Tes

Yes, in future I'll have to make sure not to post on the site Twitter feed first! Never mind, at least no one can miss it now!

I saw that ident during the 6pm intro to The World's Fastest Car this evening.

The ident looks really nice. It has a nice mix of tradition & spirituality for the UK's Hindu community.

Just a reminder too of how much more potential using this style for their main ident set would have given them too.

Yes, it’s so annoying that ident packages do tend to launch with only four idents. BBC2 did in 2001 and Channel 4 did in 2015 and 2017. The 4 giant was nice at launch but got old fast and could’ve been used for a lot more; a bit of a wasted opportunity. Still, the deconstructed blocks are good in themselves.