Really dislike the rebrand, I initially disliked the CC logo introduced after the "towers" but grown to love it. The fonts used previously were perfect and really made the character of the channel IMO.
The new look and the big bold text coupled with the yellow DOG is quite hideous. Then again, Viacom are absolutely awful at rebrands / new looks when you look at the MTV portfolio of channels. The only thing they do get right is Nickelodeon.
I put myself through watching MTV the other night when Jackass was on (and when Jackass is the most tolerable thing you can find on MTV that really says something) and thought the branding was quite reminiscent of the "whatthefu**ery" of the original MTV branding in the 80s. It wasn't quite as creative but it was still interesting... it's just a shame it doesn't remotely reflect the dire programming.
I put myself through watching MTV the other night when Jackass was on (and when Jackass is the most tolerable thing you can find on MTV that really says something) and thought the branding was quite reminiscent of the "whatthefu**ery" of the original MTV branding in the 80s. It wasn't quite as creative but it was still interesting... it's just a shame it doesn't remotely reflect the dire programming.
Apparently their current branding is part of a worldwide rebrand of MTV on the theme of "Mood Swing"
The channel now uses a range of colours, backgrounds and animations representing emotions teenagers face in their lives.
Like yellow is happiness, blue is sadness, pink is love, red is anger and I don't wanna tell you what magenta represents...
Really dislike the rebrand, I initially disliked the CC logo introduced after the "towers" but grown to love it. The fonts used previously were perfect and really made the character of the channel IMO.
The new look and the big bold text coupled with the yellow DOG is quite hideous. Then again, Viacom are absolutely awful at rebrands / new looks when you look at the MTV portfolio of channels. The only thing they do get right is Nickelodeon.
I agree on this. The previous rebrand was perfect and stood out to me...
This rebrand is pretty much horrific and another thing to add to my list of things to shudder at.
:-(
A former member
I can't believe they're still using the same animations for idents albeit updated.