WH
What reasoning do you have to think that? Have they given any indication of how their marketing will change? Genuinely interested as I’m not sure what you’re basing it on.
New owners tend to want to make their mark in normal circumstances and this is a major change of hands as the new owners couldn't really be more different than the old ones.
That, coupled with the fact that the campaign has been very poorly received suggests it'll be gone soon enough.
Whataday
Founding member
I'm pretty sure it'll be ditched as soon as its new owners get their teeth into it.
What reasoning do you have to think that? Have they given any indication of how their marketing will change? Genuinely interested as I’m not sure what you’re basing it on.
New owners tend to want to make their mark in normal circumstances and this is a major change of hands as the new owners couldn't really be more different than the old ones.
That, coupled with the fact that the campaign has been very poorly received suggests it'll be gone soon enough.