Channel 4 rebrand - September 2015

What was?
My head: (keep watching..... its gonna get better....)

What the f was that?

Even for C4 this is beyond weird.

Think that was the last time they used idents without the 4!

I'm sure it will all make sense come 10pm. If what we are seeing are the idents, and don't have a 4 form in them or kinda obvious where/what the 4 is, then they'd probably be the only part of the package I am not fussed on.

Can't help wondering what are the OAP's tuning into Countdown are going to make of that one!

Feels a bit like they're trying too hard to be different, but then probably too early to say that.

Perhaps that's why the new look was at 9PM. Does the watershed cover idents?

There's a hint of the new C4 news look on their Twitter profile now.

I'd post images but struggling with the upload service on mobile.

London Fashion Week was nuts this year…https://t.co/0G4C61cyW7

— Channel 4 (@Channel4) September 29, 2015

Well its working, whatever they're doing...
http://i62.tinypic.com/29zvus4.png

Well, it made me laugh.

Erm, is oblique a strong enough descriptor?

Well, that's one way to get your brand trending on twitter