JB
It's worth mentioning that UTV Ireland replaced the Belfast-based UTV on most platforms, so many viewers ended up with a more limited version of ITV than they were used to.
There was really no point to UTV Ireland, just pure money grabbing on the part of UTV. UTV have always had a strong penetration into the Irish republic, via spillover and cable television - so they thought they could make a lot of money by buying up ITV programming and launching their own channel.
The problem was, no one in Ireland wanted UTV Ireland. TV3 was doing the right job, providing a large chunk of ITV programming, and it felt that TV3 actually cared about the ITV programming they aired. UTV Ireland were doing the opposite.
This, along with the dire home produced programming caused the channel to sink faster than the Titanic.
The problem was, no one in Ireland wanted UTV Ireland. TV3 was doing the right job, providing a large chunk of ITV programming, and it felt that TV3 actually cared about the ITV programming they aired. UTV Ireland were doing the opposite.
This, along with the dire home produced programming caused the channel to sink faster than the Titanic.
It's worth mentioning that UTV Ireland replaced the Belfast-based UTV on most platforms, so many viewers ended up with a more limited version of ITV than they were used to.