Should BBC One become... just BBC?

BBC One’s current branding is - in fact last two or three branding iterations are - useless.

So what if they went down the ITV route and brand their main TV channel just BBC?

It would no doubt still be referred to BBC One verbally - just as BBC News gains a “channel” which isn’t in the branding, but on screen just those three famous blocks.

What would go behind them, no idea, but the blocks would be front and centre and be the main thing, rather than the slightly limp BBC ONE and BBC one of recent years.

Just a thought anyway. What does everyone else think?

what is the colour scheme?. and a refresh of the ECP, Break Bumpers, programme menu. Endboards would be nice

If I was going to go that far, it’d have gone in the mocks forum.

I’m just interested in people’s views about the idea.

I think it’s a great idea. They desperately need to rethink their services and a core BBC-branded channel would be a great start in that.

ITV1 existed about 12 years, BBC1 has existed 57 years.

I think it's a non-starter for BBC1 but I think there is an argument for the iPlayer to just be branded BBC as that is arguably the flagship service moving forward and contains all of the BBC's televisual content. Kind of comes back to the "News 24" argument of people using the iPlayer but not associating it with the BBC.

BBC One also works because they have a BBC Two as a second public channel and don't have a past as a heterogeneous entity, unlike ITV.

So,no

I think it would be confusing, as there are so many established BBC brands.
"Next on BBC, it's Eastenders."
"Next on the BBC, it's Eastenders."

I agree with Brekkie that rebranding iPlayer to strengthen the BBC branding may be a better way forward.

Interestingly, the idea of just calling it "BBC" reminds me of the channel called BBC HD, which we receive when I am at work on cruise ships (in normal times). It shows episodes of Eastenders and other programmes just a couple of days after their BBC One airing.
https://en.m.wikipedia.org/wiki/BBC_HD_(international)
It uses the original idents from the old BBC HD UK channel, which are very good.

Yes it does. It existed on its own for 28 years before it was rebranded as BBC One!

But it's been BBC1 for almost 60 years!!

And you'd have the added confusion of whether or not to use 'the' at the beggining. Would the organisation be The BBC and the channel be BBC? Would the Channel and the organisation be called The BBC? Would the 'The' be dropped all together?

It would leave a confusing situation that would only end up harming the brand.

On the World Service, they often say "on the BBC/from the BBC" instead of the full BBC World Service name, but this works as, for most of its audience, there is limited access to other BBC brands.
Where I'm from, the World Service definitively is the BBC.

I think the "iPlayer" name is too strong for them to stop using it
I agree with Meridian that changing BBC One to just "BBC" I feel would sound too far too generic, and could possibly cause confusion. Not forgetting the inevitable complaints that it's "change for the sake of change" and adding more fuel to the "#DefundTheBBC" fire

That is unless you want to call it BBC TV, and then the case becomes "What BBC TV channel? The main one?"

I think ITV was able to get away with it because it was literally called ITV from day one and never changed until August 2001.

A lot of international channels, like the ABC and SBS in Australia get away with it because they too only rebranded as [BROADCASTER] 1 because they launched digital channels and wanted to distinguish what was which to the viewer. BBC would have a massive issue if it was just refered to "BBC TV" because of how many brands the BBC own.

I never knew that BBC HD still existed BTW! Also going back to the topic, I don't think it's a good idea to rebrand BBC One as just BBC, I think that people have got used to the name BBC One, plus it would be confusing with the organization itself