Bank Balance

Who pays for Bank Balance? Is it done through the BBC commercial arm BBC Studios, meaning no licence fee money spent or is it a direct BBC production with Gordon and use licence fee money?

Why would the BBC want to keep the programme?
That's the bit I fail to understand.

To save face and not admit that it was an instant flop. BBC never likes to admit failure, and since they have a secure financial resource, they have the opportunity to give this show a second chance.

That's probably not enough reason though in this case.
I try to be fair to new shows, but this one seemed to fail on almost all counts, I don't see what could be changed to make it workable.
It's a mess, and better to try something different.

Depends how long they have signed the deal with Gordon. If the contract lasts for just one series then they are fine to say goodbye to it, if the contract is for another series, then they have to make changes, and try to reformat it for the better and give a second chance.

Bank Balance will likely be a one and done, I think had it done 2m or so, it might have been renewed but it'd be easier just to try something else with Gordon and Studio Ramsay.

Was the BBC deal with Studio Ramsay a one off deal, or a multi year deal?

One question I ask myself is this, if the person who devised this and is the presenter wasn't already famous, would it have been made at all? Would it have been heavily promoted, and would it have been put out at 9pm on BBC 1?

Gordon did not devise it by himself, a man called Bronson Payne "co-created" it according to his bio - https://www.studioramsay.com/team/bronson-payne

OK, but Gordon's company I assume holds the rights to the programme format?

I’d forgotten about the Fantastical Factory of Curious Craft, that was another flop from Studio Ramsay.

I believe they own the rights and are partnered with the BBC to produce the show