The Newsroom

BBC National/News Channel from New Broadcasting House

(March 2013)

This site closed in March 2021 and is now a read-only archive
SA
samwsmith1
Stuart posted:
davidhorman posted:
Does anyone else find the really tiny sliver of active picture below the ticker (and above the "live" when it's there) really annoying?

I have a gap of about 1cm between the 'live' aston and the top of my TV screen. Isn't this how it's supposed to look?

It seems to vary, on my tv at home I have a reasonable gap at the top and the bottom - unlike the old graphics where the ticker stuck up a couple of centimetres before the text. Whereas watching it on my grandparents tv today there is hardly any gap at the bottom of the screen.
I believe this is known as overscan, I have managed to configure all my tvs so there isn't any - but that often leeds to black & white lines at the top of the screen.
SE
Square Eyes Founding member
itsrobert posted:

The broader point that I would like to make is that it feels like something of a missed opportunity. Yes, the technology is better, some of the execution of various elements is vastly improved (e.g. graphics, studio etc.), but when is the BBC ever going to have a totally new brand? I mean totally new - as great a change as the 1993 and 1999 rebrands were. Ditch the red, ditch the music, ditch the graphics, ditch the basic set design. It's all been used for years and years now and each "relaunch" has merely tweaked the last in some way. I really do feel like it's time for a whole new look, but that's very unlikely now this has just launched. Why can't the BBC be as bold as ITV has been with its news presentation? ITN has skillfully pulled off several totally different relaunches for ITV News over the past decade. I wish the BBC would finally do the same.


I think this sums up my mood. I know its not broke, its functional, does the job superbly etc. But frankly i'm bored of it.

With the move to a new building, I wanted a blank canvas, a new approach to everything. I expect this is how BBC News will now be for the next decade.

A missed opportuntity. 6/10.
PH
Phen
Dear me those extended titles look a right mess. They are totally out of sync Confused I quite like the regular ones which pan out over the Newsroom, but these just look naff!
SA
salfordjohn
Square Eyes posted:
itsrobert posted:

The broader point that I would like to make is that it feels like something of a missed opportunity. Yes, the technology is better, some of the execution of various elements is vastly improved (e.g. graphics, studio etc.), but when is the BBC ever going to have a totally new brand? I mean totally new - as great a change as the 1993 and 1999 rebrands were. Ditch the red, ditch the music, ditch the graphics, ditch the basic set design. It's all been used for years and years now and each "relaunch" has merely tweaked the last in some way. I really do feel like it's time for a whole new look, but that's very unlikely now this has just launched. Why can't the BBC be as bold as ITV has been with its news presentation? ITN has skillfully pulled off several totally different relaunches for ITV News over the past decade. I wish the BBC would finally do the same.


I think this sums up my mood. I know its not broke, its functional, does the job superbly etc. But frankly i'm bored of it.

With the move to a new building, I wanted a blank canvas, a new approach to everything. I expect this is how BBC News will now be for the next decade.

A missed opportuntity. 6/10.


It might be a missed opportunity to those - like us - who watch with geek-like tendencies, but to the average joe who account for 99% of BBC News viewers - the whole BBC News brand has been carefully targetted and built up over the last 12 or 13 years, why would the BBC want to ditch the music and branding and colours which signal a trusted news brand? Evolution not revolution of the brand - it has freshened up and livened up and modernised something which is instantly recognisable and trusted.
CH
chris
salfordjohn posted:
Square Eyes posted:
itsrobert posted:

The broader point that I would like to make is that it feels like something of a missed opportunity. Yes, the technology is better, some of the execution of various elements is vastly improved (e.g. graphics, studio etc.), but when is the BBC ever going to have a totally new brand? I mean totally new - as great a change as the 1993 and 1999 rebrands were. Ditch the red, ditch the music, ditch the graphics, ditch the basic set design. It's all been used for years and years now and each "relaunch" has merely tweaked the last in some way. I really do feel like it's time for a whole new look, but that's very unlikely now this has just launched. Why can't the BBC be as bold as ITV has been with its news presentation? ITN has skillfully pulled off several totally different relaunches for ITV News over the past decade. I wish the BBC would finally do the same.


I think this sums up my mood. I know its not broke, its functional, does the job superbly etc. But frankly i'm bored of it.

With the move to a new building, I wanted a blank canvas, a new approach to everything. I expect this is how BBC News will now be for the next decade.

A missed opportuntity. 6/10.


It might be a missed opportunity to those - like us - who watch with geek-like tendencies, but to the average joe who account for 99% of BBC News viewers - the whole BBC News brand has been carefully targetted and built up over the last 12 or 13 years, why would the BBC want to ditch the music and branding and colours which signal a trusted news brand? Evolution not revolution of the brand - it has freshened up and livened up and modernised something which is instantly recognisable and trusted.


I agree with all of itsrobert's points about the rebrand - particularly the shots of the newsroom - but I think salfordjohn is right on this point. The brand is so strong now they would be foolish to ditch it. I'm sure Lambie-Nairn did research back in 2008 and they found people associated BBC News with red and the music (obviously after journalistic integrity/accuracy etc.).
BA
bazinga
I really like the new look more than I thought I would , everything seems very polished and a lot more 'nicer' than it did before , It's all very neat and tidy! Very Happy
BR
Brekkie
I'm in the camp that it is now time for a change - it's long overdue and in the past BBC News hasn't stood still for so long. It wouldn't be so bad really if the 2008 look had come immediately after the 1999 look and then the (far superior IMO) swirls introduced a few years later - but that's not how it happened and instead the BBC took a backwards step in 2008 and done nothing but the odd tweak here and there since.

The music I'm not so bothered about - I wouldn't mind seeing it replaced but I do think it's the visual look which has tired more and just changing the title sequences along with the other changes made would have completed the more to NBH nicely.
NE
Noelfirl
For all those wonderful ITV News rebrands in the same space of time (from reddish-orange/blue to yellow/blue to blue/yellow to teal to blue-ish to yellow to teal), they havn't settled on or given the chance for any of them to become an established branding device. The BBC have one of the most easily recognised and secure news brands going that has been established over 10 years and built around the elements like David Lowe's music and the colour red.

Much as this is heresy to presentation enthusiasts, it may be staid, but they're not going to change or even remotely move away from that brand until some audience information indicates to them that they should.
NG
noggin Founding member
Standby posted:
I love how they are walking the catwalk, much like ITV circa 04, it's just so unnecessary Laughing


And spoofed pretty well a while back by Broken News : http://www.youtube.com/watch?v=zyuXY8QZjy8

Anyone working in TV News should be forced to watch The Day Today and Broken News...
NG
noggin Founding member
Stuart posted:
davidhorman posted:
Does anyone else find the really tiny sliver of active picture below the ticker (and above the "live" when it's there) really annoying?

I have a gap of about 1cm between the 'live' aston and the top of my TV screen. Isn't this how it's supposed to look?


Welcome to overscan... Even though most people now watch on plasmas and LCD flat panels that don't need to overscan, almost all flat panel displays, by default, simulate overscan by cropping and zooming a bit to hide the junk at the edges of frame. Often this can be reduced or removed entirely in the menus, but sometimes for sources at the native resolution of a panel, and some displays don't allow it at all.

Our Sony Full HD set always has some overscan at 576i/p and 720p resolutions but can run 1:1 pixel mapped at 1080i/p with no overscan.

You still have to work to graphics safe areas, and think about how your graphics will look on displays that are overscanned (and only show graphics safe vertically), and non-overscanned (showing the full height picture) and everything in between.

So leave a big gap, or don't leave a gap at all. Small gaps don't work well for all viewers.
HA
harshy Founding member
Phen posted:
Dear me those extended titles look a right mess. They are totally out of sync Confused I quite like the regular ones which pan out over the Newsroom, but these just look naff!


Yes its awful really, a real shame because the rebrand has been great.
MD
mdtauk
They should be using the BBC World News titles when not in the newsroom, or at least the music from World News' titles. And re-edit those titles to make them match better, in speed and pacing to the camera moves, and music.

Newer posts