NSN - NBC Sports Network

So

North American sports network Versus is to be rebranded as NBC Sports Network soon, and I thought it would be a good opportunity to scratch that longtime itch of mine - designing a set of idents, scorebars and graphics suitable for a modern day sports network.

So using my complete lack of talent, I decided to have a go.

First of all, I took a look at the current crop of sports net logos dominating the US broadcast landscape


Notice a theme? Most of them have "SN" as part of their acronym/initialism, and there's a lot of italics, a lot of metal, a lot of movement and a lot of colour. OK I thought. The name, "NBC Sports Network" is too clunky. It's going to have to be initialised. The Peacock is a very recognisable symbol of NBC anyway, so why have NBC in the title?

So, I present my italicised metal colourful logo for NSN.


The Peacock gives us six base colours to work with, plus the standard black/grey/white control colour. Which means graphics, such as this baseball league table, can have up to seven background colours depending on the sport. Here, baseball necessitates green; I have included the other 5 peacock tail colours on the left as an example.


This concept also applies to the ticker. Most sports networks have an in-program ticker, giving scores, news, even Fantasy stats. Again, here I've stuck to a simple metal curved theme, and I've again included other examples to illustrate how the ticker would work.


Here's how the ticker would look during a live baseball game with a generic NSN UPDATE tag. Also on this image is the standard baseball scoreboard with prominent peacock logo.


And when the ticker's gone, the DOG turns transparent, like it should.


This is another example of how graphics could be implemented. NFL is a whole different ballgame. Each match is an event in itself, being as there is less of them than baseball matches. Therefore a slightly more detailed set of graphics is required, utilising the team logos and more prominent distinctions between text and scores than on the baseball score graphic.

PS - the NSN DOG appears to be missing from this mock... accidentally... though this COULD be the NBC network feed.....

For comparison, this is NBC's current network NFL graphics package:
http://upload.wikimedia.org/wikipedia/en/3/3e/NBCSNFscore09.PNG

I plan to develop this idea a bit further. Any feedback is gratefully received. I hope to provide information on animation / logo formation soon once I've thought about it a bit more.

Mocking information: Stock images of NFL and MLB action from Google Image Search. 3D Peacock logo remains copyright of NBC. Fonts used: Never Say Die and As Seen On TV. =

The mock is very good, I like the idea and the logo. However, the font chosen for graphics on scoreboards and so on lets it down a bit. I may suggest to look at the current NFL package you've uploaded and choose a sans-serif font, probably similar to font on that picture.

I agree - a really good quailty mock but not sure about the font. Like though how you have remembered the market rather than just taken a British approach.

Certainly a vast improvement on the proposed logo kicking around: "From the Sky Satellite Network..."

Drawing from my huge lack of knowledge on how American sports networks are currently presented (other than from what I've seen from ESPN over here and parochial stereotypes embedded in my head), this looks a thoroughly respectable attempt; the first two images really nail the look you described you were going for. The colour bars down the left hand side of the league table are a particularly nice touch.

As others have said, perhaps a bit more thought needed for the in-programme graphics. I'm sure a change in font to something more natural would help, along with a stricter gray (grey?)-scale colour (color?) scheme adhering more closely to the brushed metal look, allowing the peacock to shine.

It's definitely got potential, would be interesting to see if you can develop it further.

I really like the mock, and I think the problem with the font is it's a little overused there.

One thing I don't like is the name - I don't like abbreviating an abbreviation (National Broadcasting Company to NBC to 'N') and, while not as snappy a name, surely NBC would want to include 'NBC' in there or leave it out? (MSNBC and CNBC, anyone?)