Five 2021 Logo Concepts

Here are my second concepts. I've removed the numeral 5 as people could read it as "5Five" or "55" and stacked the logos. FiveSelect now has a gradient and MyFive's "My" uses the Coolvetica font.

Much better. The removal of the 5 numeral makes the logos better.

I think you should position My in 'My Five' better, or make My bigger. I read it as Five My

Mandy try redesigning the 'USA', 'select' and 'star' graphics. As you've taken then from the current logos and the fonts don't really do well together.

I also think a bolder font for 'five' would work much better.

What would you think about replacing Star, US and Paramount with completely different networks in my mock? I was thinking a network for entertainment like E4 or ITV2, a network that would be for crime and action like ITV4 and Sky Witness and a network for dramas and documentaries like ITV3.

Yes go for it

So here's my third set



The main logo has been tweaked to be slightly bolder and the dot-less I is connected to the F. Select uses a different font, while retaining the // from the current logo and MyFive has the "My" next to the Five instead of above it.

Now for the new channels:

Five Hive, replacing 5Star, is a channel for comedy, reality TV, talk shows and a bit of drama too, targeted and late teenagers and young adults.

Five Max, replacing 5USA, is a channel for adult men which airs crime and action alongside shows from the former 5Spike channel.

Five Prime, replacing Paramount Network, is a channel for dramas and documentaries with a few ahows from Paramount, targeted at adults.

I also recommend grouping them up on the Sky TV guide like the ITV and Channel 4 sister channels because they're pretty spread out in channel numbers.

Anyway, what do you think ?

I like the ideas, and the logos are quite nice. I'd recommend maybe using a different font for the logo, possibly a font like Avenir. Perhaps Five Select could get a new logo design rather than keeping the existing Select wordmark. Another idea could be merging Five Max & Five Prime as they pretty much serve the same audience.

I'd rate this a 3.5/5, could be improved but decent for what it is and each new design has been an improvement on the last .

(Also as a little sidenote, 5Prime was actually the initial name for 5Select)

I'm aware of that, it's how I came up with the name.

Took long enough, but here's my fourth concept

The Five logo used Avenir now instead of Coolvetica, as TVVT requested.

The sister channels and My Five are still stacked, but the Five logo is on the far right now, excluding My Five, in which "My" is on the far right instead. The words are also different colours from the Five part, with Five's Selects "Five" having a gold gradient.