BBC Rebrand

Hello. I've been thinking a lot recently about how messy the BBC Radio names have become. None really fit together, some have overly long names, some short ones. Some logos are just some text in a circle.

I've designed a new style for BBC Radio logos (and some for the main TV Channels too). I've used a version of the BBC logo with Reith Extra Bold.

Hope you enjoy.


BBC National Radio:



• Radio 5 Live becomes Radio 5
• Radio 5 Live Sports Extra becomes Radio Sport
• Radio 6 Music becomes Radio 6

• Main 'Radio' Text in Reith Extra Bold
• Radio 2 Changed to Reith Extra Bold
• Radio 1, 3 and 6 remain largely unchanged
• Radio 4 and 5 get new icons.


BBC Local Radio



• Scotland and Local Radio remain largely unchanged
• Nan Gaidheal adopts the 'Alba Star'
• Wales and Doyle get new icons
• Cymru, Cymru 2 and Ulster see older icons return (from TV and Radio in the region

BBC Television



• BBC One, Two and Four get converted to Reith Medium
• BBC Three gets converted to Reith Condensed Bold
• BBC News and Parliament convert to Reith Bold
• CBBC Gets new logo. Inspired by the current 'compressed' look.

Horizontal Versions



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I'm currently working on a symbol for BBC one where the icon can become part of monuments up and down the country. Eg. Flag on palace of Westminster, pigeon in Cardiff Assembly, fence topper at White cliffs etc.

Certainly an interesting way of looking at it...

I feel like that's a bit too bold of a weight for the blocks - maybe try a lighter weight?

Can people stop putting BBC Parliament in a box please.

The font weight is too heavy, it makes the BBC blocks look menacing.
Not a fan of the CBBC one.

Not a fan of the Three and One logos due to their weight. I feel like CBBC could do with it's current logo in the box and... Just rebrand BBC Parliament to "BBC Politics". It just defeats a large word that really doesn't work in box form. I've learnt that the hard way. I'm not too fond of the BBC logo through, it's way too bold and a bit too brash.

No! Keep putting BBC Parliament in a box. It makes my day when it messes with Google.

Your Radio Ulster logo looks a bit too Open University, and your Radio Foyle logo is a four leaf clover... I assume you meant it to be a shamrock (which has three leaves). Shamrocks are already rather over used in logos.

I just noticed something - How is there an Alba logo here....



....but not here?

But what about the poor press officer who falls for boxed logo that shouldn’t be boxed?

I think the overall logos are 4/5. The only things that are dragging it down are:

The fact BBC Two and Four use the same font. I feel like it would be more interesting if the main four channels had different main fonts (but not too different.)

Seeing the BBC Three logo in blue is not as nice as seeing it in pink/similar colours.

The CBBC colour scheme is OK so I like you kept it, but the logo just doesn't work. I would like you to try maybe bringing back CBBC One (as CBBC) and CBBC Two (as cbeebies.) I think it might work out.

There's waaaay too much going on in the BBC Radio Sport box logo, my eyes are torn as what to look at first.

That said it makes it more interesting. Could be some mileage in reworking the box designs to include more than just the text, but you'd need plain versions to work alongside them.