Mass Media & Technology

New logo for Microsoft - First within 25 years

Dispatched with a bit of colour (August 2012)

This site closed in March 2021 and is now a read-only archive
BK
bkman1990
This new image for the company will be put onto new microsoft windows 8 and windows phone products in due course.

http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx

http://blogs.technet.com/cfs-filesystemfile.ashx/__key/communityserver-components-imagefileviewer/communityserver-blogs-components-weblogfiles-00-00-00-80-54/4048.MSFT_2D00_Logo_2D00_RGB_2D00_450x165_5F00_LogoOnly.jpg_2D00_450x0.jpg

The square located beside is a very clever idea IMO. The font on it looks so much neater.
:-(
A former member
GE
georgeishungry


That's the official Microsoft video - anyone know the name of the song?
SR
SomeRandomStuff
I hate it... but then i hate everything about Microdaft and Windoze so i'm perhaps biased?
BA
bilky asko
I hate it... but then i hate everything about Microdaft and Windoze so i'm perhaps biased?


Yes, you are.

I think Microsoft were in need of a rebrand. The keyboard and mouse set I'm typing on - the exact same one used in N6 - are rather blighted by the outdated Microsoft logo adorning the two pieces. It renders well in all sizes, and gives Microsoft, as a company, its own symbol. They can afford to do it simply because of the lack of public affinity with the old logo.

Each subdivision of Microsoft is ending up with a monochromatic symbol, so having a simple, multicolour, symbol for the company ties everything together. Considering so much of Microsoft's aesthetic is leaning towards tiles, it's unsurprising that the company's symbol should comprise tiles.

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