GM
Do we expect a change in opening music to go along with this revamp? As the music got changed not that long ago...
CH
Frankly, I'm worried that the executives see it that way. I'm worried that Today is banking on this set to be a sea change for the show...
Be interesting to see it all on camera and with warm bodies in it. Not really looking like a major breathrough in television studio design to me at the moment. But sets don't define a show either - if the content is good and it is presented well, then the set is pretty much immaterial.
Frankly, I'm worried that the executives see it that way. I'm worried that Today is banking on this set to be a sea change for the show...
DK
I spoke to someone close to the show and they said as far as they know, no major music changes will happen. They will get new bumpers in the style of the current ones and they may use alt cuts of the open and vampo but other than that, nothing new.
The air version is actually not the real version, the real one ends with a sort of sting/massive build at the end, the air one has been mixed to fade to one of the 'drone' effects'.
Do we expect a change in opening music to go along with this revamp? As the music got changed not that long ago...
I spoke to someone close to the show and they said as far as they know, no major music changes will happen. They will get new bumpers in the style of the current ones and they may use alt cuts of the open and vampo but other than that, nothing new.
I really like how the current music during the voiceover ends. They should keep it.
The air version is actually not the real version, the real one ends with a sort of sting/massive build at the end, the air one has been mixed to fade to one of the 'drone' effects'.
PE
peterrocket
Founding member
There's an article in the Guardian - http://www.theguardian.com/world/2013/sep/12/nbc-today-show-sunrise-orange-turness
Ahem.
Haven't we seen that before?
Ahem.
Quote:
Pictures of the American sunrise, captured on cameras specially set up on rooftops across the country and invited in from viewers, will be screened through the set on large plasma screens, the images moving West as the morning progresses.
Haven't we seen that before?
JO
The set looks much better here, on this Access Hollywood preview:
The 'home base' part of the set (where the show opens) is now sat on a 360 degree rotating floor, allowing the anchors to begin the show with the plaza and crowd behind, or infront of them.
It definitely sounds interesting...
The 'home base' part of the set (where the show opens) is now sat on a 360 degree rotating floor, allowing the anchors to begin the show with the plaza and crowd behind, or infront of them.
It definitely sounds interesting...
GI
It was a very good and detailed report on how the set was made, from the drawings and rotating floor to the designer who chose colours and made fabrics.
Then they introduced the updated logo, it was mixed with a real view of sunrise somewhere.
In the end the camera zoomed around the set and it looked nice. I'm sure it will look great on tv on Monday.
Then they introduced the updated logo, it was mixed with a real view of sunrise somewhere.
In the end the camera zoomed around the set and it looked nice. I'm sure it will look great on tv on Monday.
KM
There's modern influences in the details like the wood panelling and the rug, but I can see it coming across as really kitsch and dated on screen, especially the lounge area with the fake windows.
What are they doing with that big slab covered in a white, grey and black square pattern in the window area? Is it a protective cover for something?
What are they doing with that big slab covered in a white, grey and black square pattern in the window area? Is it a protective cover for something?
HO
Some elements look fine - and the fully-rotating desk (area) will certainly be a more complex way of avoiding screaming fans with banners when reporting on serious news (and after the Ann Curry debarcle, I don't suppose physically blocking out fans/viewers is a good metaphor for the show). But so much of it looks disjointed and frankly tacky. EP Don Nash described it as 'classy, like the show itself'. In that case I'm seeing Nash's Today Show in a whole new way.
It could be that they plan to use specific areas for differently branded segments - such as Today's Take and KL&H - but even then such a disjointed visual look would be puzzling.
News anchor Natalie Morales has been talking as well about the invention of having 'screens and tickers everywhere you look' because that's like real life, and how we consume news in the 21st century. Firstly, it's not. Laptops, Most Tvs, smartphones and tablets take up minimal literal space in our lives, unlike Today's massive LEDs everywhere. Secondly, Television news will survive by figuring out what it can offer that's different to websites, apps and Twitter - not by imitating them or incorporating them.
What were the designers thinking about those 'interview' area chairs?
The orange colour scheme's not a great idea either, in my opinion. While I get that colours like blue can come across as too cold for mornings, excessive orange often feels very unnatural and too stark for a morning. BBC Breakfast's current and last sets were, for that reason, much better than the orange tile look.
The Orange Room (how original this team is with names.) sounds like a massive mistake, and I'm not sure how adding *another* host to the programme will fix anything. And while I'd prefer to keep Willie Geist on Mo'Jo, surely he would be the more obvious candidate for such a segment (especially after his humerous off-the-cuff responses to viewer emails about 'why are you up so early?' at the end of his previous 'Way Too Early' show on MSNBC). Daly doesn't have existing chemistry with the others, struggled when he filled in for Lauer recently, and isn't an obvious fill-in host for any of the other anchors (except maybe Kathie Lee and Hoda?). Viewers want an intimate family who come across as such, not a larger family. GMA gets this - it got this back in 2011. How can Today still be struggling with such a fundamental element?
One of the other things GMA's acheived is reducing the perception of conflict or competitors amongst the hosts. Today already as a 'will they replace Matt with Willie' thing going - already there are dozens of Daly vs. Geist debates running. And Seacrest.
Then consider the range of family fill-ins - Tamron Hall, Carl Q/Holt/Gregory, Erica Hill, five different meteorologists... The family metaphor doesn't work. People don't think of Uncles they see once a year and barely know when thry think 'family'.
The new grahics look promising, though. The current ones are the worst graphics I have ever seen on any programme - they're a total mismatch. Much like the show, and possibly its new direction.
It could be that they plan to use specific areas for differently branded segments - such as Today's Take and KL&H - but even then such a disjointed visual look would be puzzling.
News anchor Natalie Morales has been talking as well about the invention of having 'screens and tickers everywhere you look' because that's like real life, and how we consume news in the 21st century. Firstly, it's not. Laptops, Most Tvs, smartphones and tablets take up minimal literal space in our lives, unlike Today's massive LEDs everywhere. Secondly, Television news will survive by figuring out what it can offer that's different to websites, apps and Twitter - not by imitating them or incorporating them.
What were the designers thinking about those 'interview' area chairs?
The orange colour scheme's not a great idea either, in my opinion. While I get that colours like blue can come across as too cold for mornings, excessive orange often feels very unnatural and too stark for a morning. BBC Breakfast's current and last sets were, for that reason, much better than the orange tile look.
The Orange Room (how original this team is with names.) sounds like a massive mistake, and I'm not sure how adding *another* host to the programme will fix anything. And while I'd prefer to keep Willie Geist on Mo'Jo, surely he would be the more obvious candidate for such a segment (especially after his humerous off-the-cuff responses to viewer emails about 'why are you up so early?' at the end of his previous 'Way Too Early' show on MSNBC). Daly doesn't have existing chemistry with the others, struggled when he filled in for Lauer recently, and isn't an obvious fill-in host for any of the other anchors (except maybe Kathie Lee and Hoda?). Viewers want an intimate family who come across as such, not a larger family. GMA gets this - it got this back in 2011. How can Today still be struggling with such a fundamental element?
One of the other things GMA's acheived is reducing the perception of conflict or competitors amongst the hosts. Today already as a 'will they replace Matt with Willie' thing going - already there are dozens of Daly vs. Geist debates running. And Seacrest.
Then consider the range of family fill-ins - Tamron Hall, Carl Q/Holt/Gregory, Erica Hill, five different meteorologists... The family metaphor doesn't work. People don't think of Uncles they see once a year and barely know when thry think 'family'.
The new grahics look promising, though. The current ones are the worst graphics I have ever seen on any programme - they're a total mismatch. Much like the show, and possibly its new direction.
GI
I really don't like the breaking news graphic on air now. It seems bigger than old strap and there's too much free space.
EDIT: They are having a graphics mess atm. Clock is not where it should be, underneath the logo but instead in the middle of the screen crashing with strap graphics.
Also ticker is not working, just a white strap.
EDIT: They are having a graphics mess atm. Clock is not where it should be, underneath the logo but instead in the middle of the screen crashing with strap graphics.
Also ticker is not working, just a white strap.
Last edited by ginnyfan on 16 September 2013 12:10pm