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Channel 4 - 80s themed brand elements today

Ahead of episode 1 of ‘It’s A Sin’ (January 2021)

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TV
TVVT
The Paint/tubes ident just appeared before Frasier.
WH
Whataday Founding member
The announcements are being delivered in a more authoritative 80's Channel 4 style too. I like that subtly.
TE
tesandco Founding member
The paint/art ident was the very first one used this morning into Countdown which, somewhat appropriately, was the first programme where everything switched over to the 80s style. Took a little longer to get this online as there seemed to be some errors in the DSat transmission this morning which needed correcting. I think someone missed a trick not announcing it as 'And now our first programme - Countdown' though.


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Video
Last edited by tesandco on 22 January 2021 9:41am
TV
TVVT
It would be nice to see them showing the original launch film before today's Countdown at 2:10pm. The raindrops ident introduced Come Dine With Me.
Last edited by TVVT on 22 January 2021 9:56am
CH
channel4squares1
Will anyone be videotaping any of the presentation today to give it the 80's VHS feel?
RO
Rofters
SH
Sh1ruba
Will anyone be videotaping any of the presentation today to give it the 80's VHS feel?

Or they could just record and edit it to look 80s?
TV
TVVT
Channel 4 just used the swimming pool ident into the 2nd Come Dine With Me.
CH
channel4squares1
Will anyone be videotaping any of the presentation today to give it the 80's VHS feel?

Or they could just record and edit it to look 80s?

I'm pretty sure there's a bit of a difference between recording digitally and using the VCR effect and recording it onto a real VCR.

Swimming Pool Ident used before Come Dine, I don't remember them using that for the trailers at all but I remember the art style one before Frasier.
PF
PFML84
As I'm watching Channel 4 all morning, hearing the CA mention 'It's A Sin' every single time when introducing every programme, dare I say it's now starting to make me sick of hearing about it and not want to watch! Laughing
JO
Josh
As I'm watching Channel 4 all morning, hearing the CA mention 'It's A Sin' every single time when introducing every programme, dare I say it's now starting to make me sick of hearing about it and not want to watch! Laughing

"It's a Sin is on at 9 tonight. But first, a sin to broadcasting itself: it's Steph's Packed Lunch."
ET
ethanh05
As I'm watching Channel 4 all morning, hearing the CA mention 'It's A Sin' every single time when introducing every programme, dare I say it's now starting to make me sick of hearing about it and not want to watch! Laughing

Still better than pre-recorded "Watch programme X on All4, the UK's biggest free streaming service" announcements you usually get for most of the morning.

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