Not OfCom compliant but I'm sure they'll get away with it.
I was watching the stream on the website.
I saw one of those picture-in-picture commercials go out the other day on the broadcast channel, think it was for HBO Max.
Not Ofcom compliant, I suppose there's the defence that it's live incoming from the US but, on the other hand, it is their own production.
As far as I've seen none of these overlayed ads have gone out on CNNI, at least not the feed we get. They have been on the online stream, which I think is technically is outside of Ofcom's remit, and of course the US feed.
I haven't seen the HBO Max ad myself but it wouldn't surprise me if that did go out as it was regularly seen on the ticker prior to the election. As it's the sister service to CNN (both owned by Warner Media) and carries CNN on it, I imagine their argument is that it's not an advert as they've not been paid for it, but rather an internal promotion.
As I said in the US election thread the coverage has been pretty impressive but the adverts have driven me absolutely crazy. I appreciate the ads are dictated by CNN US but the fillers they have on offer are unbearable. I think I'd rather just have music and weather like the Sky News international feed has.
I've always found their horribly Americanised ads about themselves and going on about their passion for news really off-putting and I can't see how they'd appeal to anyone other than Americans. I do wonder if they'd have been able to have had a bit more of an impact internationally than perhaps they do these days if the way they presented themselves was a little less American in style. Before Tuesday I forgot I even had CNN on my TV, it's just never on my radar.
Agreed, their filler content gets very tired and annoying very quickly. As for the ads promoting themselves, they're the same ads that air on the US service, hence the very American tone to them.