ITV brand refresh

Here are my ideas for ITV2, 3 and 4 promo endboards:

ITV2


ITV3


ITV4

Here's all the logos and the promo endboards for all four channels:

Very good! Could you try an ECP, DOG or CITV endboard?

I really like ITV and ITV4, I see what you’ve done on 2, I just don’t know if I like that shape being carried over, I also think the ‘NEW’ doesn’t feel as present as it should, I like the colours though and I like that there’s a uniform with all of them but still individuality. ITV3 is the weakest for me, something about it just feels quite flat and almost like ‘Lorraine’, I still don’t feel that the colours represent that brand fully.

Good work overall though, I agree it would be nice to see you show the presentation for News, Weather and CITV endboards. I’m really looking forward to see what you can do!

what about itv be

There's heavy use of ColorTube here, I see

http://www.neogrey.com/portfolio/colortube-font/

I feel the numerals next to the logo are too big, try sizing them down a bit.

ITVBe is a part of ITV2 in this mock.

Very good work so far. Question is; what about ITV Studios (the ITV production arm)?

I think I like. I'm not 100% sold, but it is certainly on the right track. Love the ITV4 logo.

Thanks for all the comments guys! Now onto ECPs.

As part of my rebranding exercise I would be abolishing the black standardised credit style which has been used since forever and introducing a new style. Programme makers would be required to make their own bespoke credits for each show, using a consistent line spacing and font sizing template.

Each show would use the programme font, and a darkened programme-specific background.

ECPs would be consistent across all channels but follow the individual channel promo styling.

Britain's Got Talent credits


Coronation Street credits


ITV News credits


Love Island credits


ITV ECP


ITV2 ECP


ITV3 ECP


ITV4 ECP


I have long despised the boring black credits set in ITV Reem as I feel it makes everything too generic, so this would be my vision for it. Of course ITV News/GMB would still use Reem, but other shows would be encouraged to use their programme fonts.

I think the ITV(1) one in particular looks really slick. I love the show-specific colouring and the sizing and proportions just seem right . This is great work.