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ITV takes control of GMTV

Will GMTV be produced by Granada? (May 2004)

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LO
Londoner
Surprised no-one has mentioned this:
http://media.guardian.co.uk/itvunderpressure/story/0,1430,1213315,00.html

Quote:
ITV took control of GMTV today, buying out SMG's stake in a deal valuing the breakfast TV franchise at more than £120m.

It means ITV now has 75% of GMTV after SMG agreed to sell its 25% stake for £31m, with the remaining 25% stake owned by Disney.

The companies also announced they had settled a dispute over the use of the ITV brand name and reached an agreement giving ITV access to SMG's digital spectrum in Scotland.

ITV's digital channels, ITV2 and the ITV News channel, will now be promoted on SMG's two franchises - Scottish TV and Grampian TV - and SMG's advertising will be sold on new terms by the ITV sales house in London.

"This is another step in delivering our strategy to develop further the single ITV business," said the ITV chief executive, Charles Allen.

"ITV plc's acquisition of an increased stake in GMTV at a reasonable price will simplify the ownership structure and enable more agile decision making, which will benefit both ITV and GMTV as we work even more closely together."

After the ITV merger between Carlton and Granada was cleared, it emerged that SMG had lobbied regulators unsuccessfully to force the ITV companies to sell off their stakes in the breakfast network, which broadcasts on weekdays between 6am and 9.25am.

The SMG chief executive, Andrew Flanagan, said today it was in shareholders' interests to offload the GMTV stake, which last year accounted for £2.9m in pre-tax profits.

"The ITV merger created a 50% shareholder in GMTV and we don't want to have a minority interest in someone else's media business," he said.

"Our focus is on driving and capitalising on the operational performance of our wholly owned media assets as the advertising markets continue to improve."

The sale will nevertheless fuel questions about a potential break-up of SMG, which in January sold its holding in radio group SRH to Emap in a £90m deal.

Last year it also completed the disposal of the Glasgow-based Herald newspaper group for £216m.

Many analysts believe SMG's TV businesses will inevitably be swallowed up by ITV plc, which accounts for 92% of the network and all of ITV in England and Wales.

Mr Allen is likely to want to take over SMG's franchises, as well as the other ITV companies outside his grasp, Ulster TV and Channel TV.

SMG said it would use the proceeds of the GMTV sale to reduce its debt, which stands at around £150m.

It said it could no longer regard the stake - which it acquired as a 20% shareholding in 1991, before adding another 5% in 2000 - as "strategic".

The deal is subject to regulatory approval, and SMG's shareholders - excluding ITV, which has a 16.9% stake - will have their say too.

If it goes through, ITV will be obliged to make an offer at the same price for Disney's stake.

Under the separate agreement on airtime sales, SMG said its national TV advertising, which accounts for 85% of its advertising revenues, would be sold by ITV "on improved terms".

Local advertising would continue to be sold by SMG's own sales house in Scotland, the group said.

SMG said it had dropped its fight over ITV plc's use of the ITV name as a corporate identity.

"The ITV name has significant value to all ITV franchise-holders and is synonymous with high quality British television," Mr Flanagan said.

"I'm pleased that we have reached this agreement with ITV plc which clarifies the use of the ITV brand by Scottish TV, Grampian TV and ITV plc."
Last edited by Londoner on 13 May 2004 9:46am
SJ
sjdavis
So what does this mean for ITV in presentation terms - the article is interesting - yet from a viewers point of view, will the Scottish/Grampian name still be about, or is that being dissolved?

And what happens if ITV buy the 25% stake that Disney have of GMTV, could this really lead to a wholly owned ITV in all departments?
MS
MrStrawsonsSheep
sjdavis posted:
And what happens if ITV buy the 25% stake that Disney have of GMTV, could this really lead to a wholly owned ITV in all departments?


Presumably there are negotiations with Disney.

It would be a guess that given a valuation now exists for GMTV , ITV will swap £m30 of new issue ITV plc stock for Disney's 25% minority interest in GMTV.

Given the agreement on branding, cross-promotion, air sales and secondary bandwidth use; SMG is beginning to look more like an ITV affiliate, rather than a network pier.
CW
cwathen Founding member
The main focus of the article is that SMG have sold their 25% share in GMTV (which appently doesn't broadcast at the weekend according to the article...) to ITV plc. This now means that ITV plc own 75% of GMTV, and cruicially, will also be obliged to make a similar offer to Disney (who own the remaining 25%) which if accepted would leave ITV plc owning 100% of GMTV. At first, this means nothing from a viewer's point of view, but in time it will doubtless lead to GMTV becoming even closer to a programme on ITV rather than a broadcaster.

Aswell as this, SMG have reached a resolution over ITV plc's use of the brand name, and this includes allowing ITV plc's outlets to be trailed on SMG's ITV stations. From a viewer's point of view, what that means is that Scottish and Grampian will now carry ITV2 promos (and ITV NC promos when they are run) which at present it doesn't.

The Scottish and Grampian brand names will still remain in place, this is not a takeover of SMG. As ever though, it's not a matter of if but when they will go and be replaced with ITV1 Scotland.
TH
Thames
I guess this will also mean that GMTV News is numbered, shorly it's only a matter of time before the corporate ITV news is a fixture of GMTV.

Certainly one cost that will be saved!
BN
Breakfast News
cwathen posted:
From a viewer's point of view, what that means is that Scottish and Grampian will now carry ITV2 promos (and ITV NC promos when they are run) which at present it doesn't.


This is not true. I am in STV region, and since late last year, ITV2 promos have been run regularly, and quite often in prime time. Also, nowhere near as often, but the ITVNC promos, have been run in STV land. Trails for Angie's and Al's shows especially.
CW
cwathen Founding member
Breakfast News posted:
cwathen posted:
From a viewer's point of view, what that means is that Scottish and Grampian will now carry ITV2 promos (and ITV NC promos when they are run) which at present it doesn't.


This is not true. I am in STV region, and since late last year, ITV2 promos have been run regularly, and quite often in prime time. Also, nowhere near as often, but the ITVNC promos, have been run in STV land. Trails for Angie's and Al's shows especially.

I stand corrected then! I haven't watched an SMG station for ages, and the article implied that ITV2 and ITV NC still aren't being trailed in Scotland.
JC
Jack Carkdale
cwathen posted:
The main focus of the article is that SMG have sold their 25% share in GMTV (which appently doesn't broadcast at the weekend according to the article...) to ITV plc. This now means that ITV plc own 75% of GMTV, and cruicially, will also be obliged to make a similar offer to Disney (who own the remaining 25%) which if accepted would leave ITV plc owning 100% of GMTV. At first, this means nothing from a viewer's point of view, but in time it will doubtless lead to GMTV becoming even closer to a programme on ITV rather than a broadcaster.

Aswell as this, SMG have reached a resolution over ITV plc's use of the brand name, and this includes allowing ITV plc's outlets to be trailed on SMG's ITV stations. From a viewer's point of view, what that means is that Scottish and Grampian will now carry ITV2 promos (and ITV NC promos when they are run) which at present it doesn't.

The Scottish and Grampian brand names will still remain in place, this is not a takeover of SMG. As ever though, it's not a matter of if but when they will go and be replaced with ITV1 Scotland.


Presumably, the percentage of GMTV that ITVplc now own is enough for them to change the branding even without aquiring Disney's share. After all, the current name - "GMTV" - doesn't mention Disney anyway, so why should Disney care if it's called something else instead? As long as the Disney name still gets mentioned where it currently does (e.g. Diggin' It), why should they care?
LO
Londoner
Here's the details of the agreement about the ITV brand:
Quote:
Agreement Reached on Use of ITV Brand and SMG Digital Spectrum


The Board of SMG plc ("SMG") announces that it has reached agreement with ITV
plc on the use of the ITV brand name and the use by ITV plc of SMG's digital
spectrum in Scotland.

The agreement ensures ITV plc's rights to use the ITV name for the ITV plc
corporate identity it adopted at the time of the merger of Granada plc and
Carlton Communications plc.

As part of this agreement, SMG has also extended its permission for ITV plc to
use some of the digital spectrum of Scottish TV and Grampian TV to transmit its
own services. ITV plc currently uses this spectrum to broadcast its wholly-owned
digital channels, ITV2 and ITV News.

Furthermore, agreement has been reached on a number of other issues including:
the cross-promotion of ITV2 and ITV News on the Scottish TV and Grampian TV
franchises; programming arrangements for ITV branded channels; and the
outsourcing of certain administration functions of the ITV Network Centre to ITV
plc. Financial details of this agreement are confidential, due to their
commercial sensitivity.

Commenting on this agreement, Andrew Flanagan, Chief Executive of SMG, said:

"The ITV name has significant value to all ITV franchise-holders and is
synonymous with high quality British television. I'm pleased that we have
reached this agreement with ITV plc which clarifies the use of the ITV brand by
Scottish TV, Grampian TV and ITV plc."
JO
jonniew
Hi,

Does this mean Scottish and Grampian will soon adopt ITV Branding as ITV Scotland or ITV Grampian or something to that extent?

Cheers,

Jonnie Very Happy
LO
Londoner
Jonnie03 posted:
Does this mean Scottish and Grampian will soon adopt ITV Branding as ITV Scotland or ITV Grampian or something to that extent?

No - today's news has NO impact on the names of the SMG licences - as has already been explained above.

However, it is probably only a matter of time before ITV plc does buy SMG's remaining television interests.
MS
MrStrawsonsSheep
James Hatts posted:

Quote:
............... Financial details of this agreement are confidential, due to their
commercial sensitivity...........



So Allen's not going to reveal the value of the bung that was needed to retrospectively correct what should have been properly negotiated in the first palce.

Yo Exclamation

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