Okay, maybe not *that* particular (non)-concept! (Which appears to be just "any two random things put together for no apparent reason").
Here's an example of a possible pitch, that involves creating a false cohesion between
two
elements of a scene (so that's the number 2 covered!), by making one of them artificially super-sized:
1. Balcony of a concrete high-rise tower block (much like the one in a certain current Channel 4 ident).
2. Zoom into one of the flats via front door or kitchen window (or whatever).
3. Person in living room is doing a pile of ironing.
4. At the climax of the accompanying "quirky" music, and just as the person puts the steam iron back into its vertical position in the rest at the end of the ironing board, we cut to...
5. A shot of the broader high-rise community, with the whole tower block visible in the left half of the screen, and set within its wider environment. In the right half of the screen, an enormous version of the vertically-placed steam iron that we have just seen, now of an identical size to the towerblock, in lieu of a neighbouring tower block (or whatever is at the location in real life).
Both objects will have the signature aqua type colour involved, courtesy of more computer jiggery-pokery if necessary. For example, the towerblock could have aqua horizontal stripes painted around each balcony level. Or something. And some parts of the steam iron's casing also be the signature colour.
Try to avoid there being any other "strong" colours on-screen as much as possible throughout the ident, so as to accentuate the aqua against as "neutral" a palette as possible. Introduce elements of the signature colour wherever possible throughout the ident (e.g. the decor/furniture inside the flat, the colour of the items being ironed, etc).
Another example of an ident in the set could be: Someone boarding a train at a busy station, getting to their seat and opening a bag of ring donuts that they have (with aqua-coloured icing!), and about to take a bite. Final shot is of train leaving the station and going straight into a nearby tunnel, the entrance of which is now surrounded by an enormous version of the ring donut!
And various similar such idents. You get the general idea.
The "marketing speak" blurb to justify what the flip these idents have to do with the channel would be something like: "Picking out a detail within a scenario and focussing on it, as being just as "big" (i.e. important) as the wider scene". Or something.
This blurb is the sort of thing that can be extrapolated as describing what anything from Horizon to the Natural World to Newsnight does. Just about.
You may think my concept stinks. And you're probably right. But it just illustrates one example of the *kind* of abstract thinking that can be employed.
Last edited by Three Lefts Do on 26 April 2014 9:28pm