The Gallery

Channel 5 Refresh

(December 2013)

This site closed in March 2021 and is now a read-only archive
DA
danisfunny
http://s30.postimg.cc/zbk071pxd/5_LOGOS.jpg

I've always been disappointed with Channel 5 for re branding and throwing away all the FIVE idents, and I believe their current logo's look cheap, and I'm not saying these are amazing, but your views would be appreciated so I can adapt them Very Happy
Last edited by danisfunny on 4 December 2013 1:14pm - 3 times in total
JO
Jon
Not a massive fan of these, I think you show some design talent and potential. They'd be alright for something youth orientated. But simply not strong enough for the entire Channel 5 brand. Not sure what you've done with 5* works either.

The colours don't work either.
MF
MatthewFirth
These are ok.
The only things that needs changing is the 5 and the colours.

You need to improve the 5* ident as well.
RO
rob Founding member
The 5 doesn't stand out enough, it looks bland.
DA
danisfunny
Okay, I've played with the colour and tried to make the shapes more interesting. And a look to see how it would work in a more serious colour palette. Very Happy Very Happy

http://s21.postimg.cc/i1gxvzf6f/5logosv2.jpg
http://s22.postimg.cc/gs9ct61s1/5demand.jpg
Last edited by danisfunny on 2 December 2013 9:44pm - 3 times in total
JO
Jon
It looks better, but it's too youth. Quite like the 5* logo.
MF
MatthewFirth
That is better.

The 5 is now fine, and the colours are ok.

You may wanna play around with the 5 USA and 5 News logos are bit more though. Try and make it represent what it stands for. Make the USA ident more American looking.
DA
danisfunny
This is going rather quickly but I have made a few small changes and mocked up a "coming up" screen... version 2.5 if you like

http://s27.postimg.cc/7v7x57rzn/5logosv3.jpg

http://s22.postimg.cc/573n0k9c1/5timeboard.jpg
HB
HarryB

The text looks like it's been thrown on the screen... Maybe give them a layout
MF
MatthewFirth
The 5 Shake ident is bad. Try to represent it Children's theme. The other idents are fine but the schedule slide needs a lot of improving.
AG
AxG
The 5 Shake ident is bad. Try to represent it Children's theme. The other idents are fine but the schedule slide needs a lot of improving.

They're logos rather than idents, any themes can be expressed in the ident, the Shake logo used to be plain 'shake' in Helvetica.
MF
MatthewFirth
I see your point, but the Shake logo is still dull and needs improvement.

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