... No, it doesn't know where it's going or who's its' audience is.
Oh well, can't hit the target every time.
Hmmmm... well I'm sorry you feel this way. The theme I was going for was casual simplicity. The channel would be remoulded as an "alternatives" channel, something really different from other channels with cult programming, even more skewed than ITV4. Much of Men & Motors current male programming would move to ITV4, with new comissions moving to ITV5.
I guess you're right though, you can't always hit the target. Thanks for your views.