UKTV Rebrand and new channel

And The Mitchell and Webb Situation - of Play UK - was on very late night on BBC 2 last year.

Dave was airing Men Behaving Badly for the first time the other day iirc.

Forgive the bump but apparently G.O.L.D. is being called 'Gold' again by announcers and on the promos.

At long last, I say.

They also seem to have a Gold logo flash between each advert.

I noticed the other day it was Gold, is much better than G.O.L.D, but the logo is still G.O.L.D, when it's going back to Gold.

It's St Dave's Day:



Pardon my ignorance but how long has the purple BBC Worldwide logo been appearing in the titles of Top Gear episodes broadcast on Dave? Has it only been added to the newer series (they're currently broadcasting a summer 2009 episode) and has it been added to the titles of other programmes? I guess this would be trickier given that most BBC series contain the standard logo in their titles whereas the TG titles used since 2006 do not.

The new logo is a great example of the boxed look at its worst; an obtrusive mess.

Love it!

Yuck, I hate that purple mess.

The new BBC Video/Worldwide logo is one of the many reasons why I dislike the box design used by the BBC since 2001.

There are many other reasons, for example squashing "PARLIAMENT" into a box just to fit in with the other channels was a stupid idea in my opinion, as they should have just suck with the superior 1997 horizontal logo style which would have been much more legible and less ugly.

Whenever I think about the new BBC One, Two, Three and Four idents, I can't help but think about the unification that was so good about the plain but superior 1997 logo and trailer style. Now BBC One has three different logo styles, a horizontal one used on YouTube videos, a box one used in places where the normal one won't fit, and the one you seen on trailers/endboards and idents and everywhere else.

Today every department in the BBC has broken away with their own logos, and the only ones which I think are better than their 1997 versions are the 2001 BBC Radio logos which kept the simple horizontal 'BBC Radio' but had a different letter style for each station.

The only service still using the 1997 style regularly on-screen and off-screen is BBC Learning Zone, although it might get a new look when primary school programming goes on there this summer. Can you imagine that in a box?