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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

I am beginning to have grave fears about GMB before it has even launched. I hope it works I really do but those pictures and the logo certainly make me feel pessimistic.


I will reserve judgement until I've seen the launch show. I agree with Stuart the logo doesn't seem that bad. It is very simple which may gives us an indication of the new overall presentation with on air graphics. It just depends how it is executed and all fits together.

Perhaps, (only speculation) we might get a preview of the set and presenters together when the first official promo is launched during Saturday's BGT.
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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

Seems like they are trying not to promote the revamp until closer to launch date to prevent accusations of overkill.


I fully agree they are trying to go as low key as possible by delaying any promotion closer to the launch date. An interesting article from the Telegraph with comments from Susanna Reid saying she is confident about the launch next week promising chemistry within the team.

One point the article does raise quoting former TV-AM controller Greg Dyke is that the content needs to be good if there is to be any success. In other words, even though GMB will have brand new titles, on air graphics and set design if the content is not up to scratch it will be back to square one (or transition to a GMTV clone). They need to find away of engaging with the core audience whilst trying to connect with new viewers. Remember, 75% of Daybreak's audience profile is female compared with 51% male for BBC Breakfast. It's a massive challenge but I do hope they succeed.

http://www.telegraph.co.uk/culture/tvandradio/10778620/Susanna-Reid-promises-chemistry-in-her-new-dawn-on-ITV.html
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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

Thanks again to Cross Channel, Anoilyrag and Newsroominsider for the information it's very much appreciated. As I thought they are going for a very low key launch. I'm a bit surprised there is not a little more promotion i.e. the likes of the new presenting team appearing on other ITV daytime shows like This Morning, Loose Women etc. to make people aware of the GMB launch.

Also, is there any information about the revamp for Lorraine's show. They would be under a lot of time pressure if they had only one weekend to revamp the Studio 3 set.
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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

The excitement is genuine. GMB will be a departure from what has been seen so far. Every aspect of historic programming has been re-thought.
There will be detractors, of course, but the day after launch, the newspapers will certainly not read 'more of the same'.

I genuinely hope this is true for the sake of competition in breakfast TV. I'll reserve judgement for 28th April.


I agree, I do hope that despite of the genuine excitement within the ITV Breakfast team for the GMB launch that they will succeed and deliver a new alternative at breakfast time.

However, not trying to sound too sceptical I will cannot get my hopes up too much because as Brekkie quite rightly says how many times can ITV panic then morph their format back into a GMTV clone just look at Daybreak's experience. As others have said Daybreak's original launch was full of positivity saying it was going to be agenda setting, informative and something different (look at the video clip that I included in an earlier post). How long did that outlook last after the show launched receiving harsh criticism from the press and public alike.

As VM Phil says, I will reserve my judgement until the launch day. At least, there is a sense that they have fully outlined plans and as already mentioned they are consulting with viewers for their new online website.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Five News from ITN

I agree, I'm not sure they are going to introduce a new look to all news programming after just two years. Better studio and on-screen graphics need to be improved. They need to get away from this cheap and tacky looking presentation.

I think this is a very good appointment to bring Matt back to Channel 5. It shows that Matt wasn't too damaged by his presenting experience on Daybreak. In fact I think it has benefited him greatly especially relief presenting on ITV news. It's a shame ITV didn't keep him on, their loss and Channel Five's gain.
Last edited by neilly on 17 April 2014 1:30am
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

And although this is undoubtedly seeing out his contract I wouldn't be surprised at all if they give Aled Jones a trial series as a potential replacement for Alan Titchmarsh - I'd have thought he'd appeal to a fairly similar audience and to be fair he's hasn't been as damaged by the Daybreak brand as Christine and Adrian were.

Must say though I can't get too enthused about the Good Morning Britain launch as it's not going to be significantly different from it's predecessor - we can tell from the direction they've gone with Daybreak that they won't risk changing things as much as they did from GMTV to Daybreak.


I agree, even though his 'weekend' chat show will see out his contract I think Aled hasn't been too damaged by Daybreak and will probably be kept on ITV with Christmas Carol specials and other projects.

I also agree that Good Morning Britain will not be that significantly different from Daybreak given how people who watch breakfast TV are aversive to any major change. Indeed, all indications are that they are going for a low key launch therefore trying avoid too much hype which may prove problematic. For example, if the GMB launch show only attracts 500-600,000 average with 900,000 peak might attract negative publicity with inevitable comparisons made with GMTV/Daybreak.

We can all agree that the newsier approach that will supposedly be taken with possible increased ITV branding can only be a positive thing, but they have to manage the transition between the axing of Daybreak and launch of GMB much better than four years ago. I assume that most of the presenting team will keep their respective positions i.e. Sue, Dr Hillary, Richard, Jonathon, Nick, Cordelia etc.

I'm not really expecting anything really different as they will still have inane competitions and advert breaks to contend with. However, I hope they keep on the likes of Ranvir and Helen in some capacity. Both have proven themselves to be good presenters with familiarity with the core audience.

The challenge for ITV Breakfast is huge considering average viewing figures for Daybreak are down 12% between January and March compared with last year.
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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

Yesterday, there was an official press release on the new presenters joining ITV breakfast even though I thought there had already been such a release in March. No new information with regards to the official launch date or specific presenter roles.

However, there was no mention of Ben Shephard joining the team. Instead they had Susanna, Charlotte, Sean and Paul Johnson (formerly of GMTV). I might be reading too much into this or has Ben withdrawn from the new launch show. It might be that Ben is already part of the ITV family. But, it would have serious consequences if this was the case. I know this is pure speculation on my part.

Mod Edit: Fake link removed.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Good Morning Britain - confirmed

When can we expect to see a logo? I remember the current Daybreak logo was revealed before the first show

I doubt there will be a release of the logo until the weekend before, like the last relaunch. Or maybe during the promos?


I agree we won't find out about the presentation of the revamped show until closer until the launch. Even though it has not been confirmed by ITV it is more likely that the new show will launch at the end of April after Easter break. This might give them the opportunity to put a positive spin on ratings when it launches (like they did with Daybreak v2).

What will be interesting is the amount of promotion the new show will have. The 2012 re-launch was very low key that it had not significant impact on the viewing figures. They wanted to avoid the over hyped situation of the original launch. However, there is a danger that not enough promotion could be more risky than over promotion.

I think we can all agree content is absolutely key to success. They need to find the right balance between news and current affairs. As others have mentioned, Monday's show was quite cringeworthy, even the Newshour was dominated by the Oscars while the biggest political crisis in Europe is taking place. They were all over the place which sums up ITV's core problem.

They need to manage the change between Daybreak and GMB much better. A lot of people like the core audience are against change so they need some continuity with the presenters. There's still no word on the future of Matt and Ranvir who have been treated like scapegoats. Also, what about John and Helen who seem popular with a lot of viewers.

I think going down a more newsier route is the right thing and many of us have argued for it. But, I've got a feeling they might just repeat the mistakes of 2010. ITV can't really afford to lose any more viewers for example between January and February, Daybreak averaged 579,000 compared to Breakfasts 1.53 million where the gap is growing.
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neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Susanna Reid to join revamped ITV breakfast show?

I agree with regards to what others have said Studio 7, the idea was a novel one but in practice in just did not work even though I was a fan of the London skyline view. Again, thanks to Anoilyrag for sharing snippets of information (even if they are only snippets). Even though there has been no official announcement or confirmation about a rebrand for ITV breakfast it gives us an indication of the timescales leading up to April.

For me the question is not about the presenters or the set (although they are important). The question is about the content of the show which is it's most fundamental weakness. Despite numerous revamps and re-launches the perception of the show is still lightweight and celebrity obsessed. There is still an uneven balance between news and lighter items during the main show. Even though they have the capability to be more news driven. I managed to catch that recording of the Radio 4 Media Show (posted earlier in the original forum) and one of the contributor's made the point that it is the content that needs improvement not another rebrand. It was a fair and balanced assessment of the situation. Instead of repeating the mistakes of the past they improve the production behind the scenes.

It look's like an announcement will made sometime next week (if the papers are to be believed) but I wonder what will happen to the existing presenting line up including Kate, Matt, Ranvir, Helen and John. They have familiarity with the core audience which at the moment is keeping ITV breakfast limping along. Since the new year, viewing figures and audience share have fallen consistently week on week. For example, on Thursday Breakfast had nearly 39% audience share compared with Daybreak's 14%. Daybreak's peak and Lorraine's slot average have barely hit the one million mark. As we've discussed people watching breakfast TV do not like big changes. They need to find away to prevent alienating the core audience further and attracting new viewers. How they manage that is the key challenge.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

I agree with others as it was a bit of a surprise that Lorraine was the one to quit first I think most people would have of thought of Aled quitting first. However, to be honest I never saw Lorraine staying for the long haul on Daybreak. I thought the rationale for her being brought back to present the main breakfast show was to recover the viewing figures then she would eventually move to front her own show.

Although, as others have mentioned it does cast doubt on Aled's future role. I agree I find it very difficult for them to keep him on. They might give him a reduced presenting role to one or two days a week, then bring in a new male anchor. It will be interesting to see how they will replace Lorraine. At the moment, rumours are still circulating around Susanna Reid joining ITV. Also, what about Kate Garraway's position. Whether you are a fan or not, she has helped steady the ship at ITV Breakfast in recent years and she has familiarity with the core audience. Will she remain as Deputy Presenter or will she go as well?

Also, on separate note with reference to Helen Fospero, I have to agree with the majority I think she is a great presenter. Whether she wanted to remain freelance or not is another issue. She has much more warmth and chemistry with the presenters and also has familiarity with the core audience having presented on GMTV and the various incarnations of Daybreak. Even though I think Ranvir is great she does have an abrasive approach to interviewing which has been criticised on the social media networks.

This week Daybreak's viewing figures have averaged new lows of around 500,000 this week with peaks barely reaching 900,000 and it's not the midterm break until next week. It is clear action needs to be taken but as Bazinga says it seems appears that they are going for a summer relaunch rather than September. They should focus on the content first rather than the presenters.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

I tend to agree after each re-launch and a move back to the GMTV format ratings have fallen. Since the new year Daybreak has only averaged 600,000 with Lorraine attracting a 900,000 average down nearly 10% year on year. I am not convinced another re-launch or major rebrand will give them any credibility whatsoever. It might be the case that ITV just have to accept it's position in a smaller breakfast TV market with a lower audience reach.

In terms of the presenters, I do not think radical changes will make any real difference. However, Nicola Methven does have some insider knowledge as others have mentioned especially with the axing of A +C, promotion of Lorraine, and the on-going saga trying to poach Eamonn Holmes. So there is a strong likelihood of presenter changes come the summer which puts in doubt the whole current team.

Despite the tempting move for Susanna Reid to join ITV as history as shown this big money moves never end well. I think ITV should focus on using the existing presenting team. I know I have mentioned this before but re-introduce two presenting teams on Mon-Weds and Thurs/Fri. They could bring back one or two GMTV favourites like Ben Shephard along with the existing team with the likes of John, Kate, Matt, Helen and Ranvir. Maybe, move Lorraine back to her own slot.

I would also refresh the set moving away from the yellow colour but maintaining the set layout as well continuing to improve the content by trying to limit the adverts, competitions and celeb crap as much as possible. The reality is there is no easy solution.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled



OK, so I did not know Sooty had been on Breakfast. That certainly doesn't make me a hypocrite, however.

I just think if Daybreak want to be taken more seriously and get more viewers then maybe Sooty and Sweep as guests is not the best idea.

I disagree, that kind of show will always need light moments.


It's a more credible interview than someone off TOWIE. Because with this kind of interview everyone knows it's a bit silly and the show is in on the joke, whereas if you interview the TOWIE cast it gives the impression TOWIE is considered credible and important to the target audience.


I agree Daybreak does need some light entertainment and tomorrow's interview is certainly more credible than any interview with TOWIE or any other z-list celebrity crap. I think Daybreak's problem goes much deeper than simply who presents the programme. Even if Eamonn Holmes had come on board there was no guarantee whatsoever another re-launch would improve ratings. The irony is that as Daybreak has reverted back to the 'GMTV' approach it has lost viewers. For example, this week Daybreak has only averaged 600,000 on a normal school week compared to Breakfast's 1.6 million. The gap has widened compared over the last year. However, Daybreak still achieves 5 minute peaks of around 1 - 1.2 million which is important for advertising revenue.

We can all agree that Daybreak does need to improve news and factual content by ditching the exclusives and sensationalist agenda. Although, it might be the case that no matter how many revamps take place ITV Breakfast will still suffer a fall in ratings as competition gets tougher and breakfast TV market declines.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

I'm not really that surprised that Karl Newton has stepped down. I believe under his editorial leadership the content has got progressive worse and lightweight despite his wealth of experience at ITV daytime. In reference to Fiona Keenaghan she might have stood down or got the axe. But, Helen Warner and ITV executives has to be careful who to appoint as replacements. The next Daybreak editor has to go back to basics and focus on a newsier approach. The ratings are still woeful and even down like for like compared to last year. For Monday during the storm, Daybreak barely averaged 700,000 compared to Breakfasts 2.2 million.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

It is interesting the timing of all the rumours regarding the future of the show at this time of year. Yesterday, there was the rumour of a rebrand to 'Good Morning UK'. But, in today's article about the possibility of Kate Thornton joining ITV Breakfast there was no mention of the potential rebrand.

In addition, I feel this is somewhat of a regurgitated story because back in the spring 2010 it was Kate originally who was touted for a big move joining Eamonn for a big revamp on GMTV before executives made the big money moves for Adrian and Christine. There were supposedly screen tests between them and they both presented TM together. Even though Kate T has had a lot of experience presenting ITV daytime shows being a former Loose Women anchor and guest TM presenter. I think that she just doesn't have a strong enough journalistic background to front this 'newsier' revamp of Daybreak or whatever it will be called. I think the likes of Helen Fospero or Ranvir Singh would be more suitable presenters IMO and has familiarity with the core audience.

I agree about Lorraine she will more likely go back to her slot and that I think Kate Garraway will still remain there because she has survived every single revamp. But, I am still unsure about bringing back to GMTV brand. Remember it was on the slide four years before it got axed. There might be some novelty value bringing it back but it won't improve ratings in the long term.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

The set isn't nice at all. It's garish and dated.

It's absolutely horrid. Another set though won't make any difference - the show is dead and needs to be buried.


I agree, even though the set is warm and welcoming it is really garish and dated. However, as Brekkie quite rightly points out another modern set will not make a blind bit of difference to the ratings neither will another change in the presenting line up. It's fundamentally the CONTENT that remains the problem and will continue to do so. Despite some improvements last year they have definitely gone backwards with this sensationalist type of agenda which really does not serve the tastes of viewers. They've tried to emulate 'This Morning' style approach which simply does not work in the early mornings as well as the lightweight content. Irrespective of what happens they just need to go back to basics and stop the tinkering of the show. The irony is that the most watched part of Daybreak was when it launched with Adrian and Christine.

I do get the impression from the article that there will indeed be another re-launch next year (probably in the autumn as opposed to Spring). This also coincides with the fact that most of the presenting team are on two year contracts which will be up for renewal. I do like the idea of Eamonn returning to ITV Breakfast possibly with Ruth. I do not think it is unlikely that Eamonn would move back to ITV with the constant speculation. But, I think he would want to make the move on his terms I.e. having more editorial say in the programme or continuing to present This Morning 'Fridays' with Ruth.

Irrespective of what happens its clear that there is only so many times you can revamp a programme before calling it a day.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

This Morning

Urgh Christine 'Bleak'ley presenting.....


Urghh indeed, she is awful !


To be honest I thought she did a fine job presenting TM with Phil today. I know she's not everyone's cup of tea, but I definitely think her presenting style suits a magazine format show like This Morning. It would be great to see her back on the One Show with Adrian (entirely different topic I know).

It will be interesting to see how the anniversary show will pan out. I am disappointed like others have said that they have failed to include the likes of Fern who presented the show for many years.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

The Mirror are certainly not giving up on this speculation. Another story that Eamonn is returning to ITV Breakfast to host Daybreak:

http://www.mirror.co.uk/tv/tv-news/itv-wants-lure-eamonn-holmes-2289591


It is interesting how the Mirror are still sticking with the speculation that Eamonn could return to ITV breakfast. It is hard to say if there is any validity in their reports. There are as some have mentioned some inaccuracies in the article. If ITV did want to spend that amount of money luring Eamonn then they have to get the right pairing. As the article suggests I think if Eamonn did return he should present the show with the likes of Helen or Kate (even though he has excellent chemistry with his wife Ruth). That could be a good combination. I would presume any move would mean that Lorraine would go back to her own slot and that Matt and Ranvir would remain on the newshour.

Irrespective of how truthful the article is about any return I think speculation in the press will continue to mount over the coming months as ratings still remain low. Since Lorraine and Aled's return after the summer viewing figures are down year on year just below the 700,000 threshold.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

Itís nearly the first anniversary of Daybreakís re-launch with Lorraine and Aled and three years since the show was originally launched. After all the changes, the ratings are broadly the same compared to the last year with a very slight rise in audience share, but still a year-on-year decline in viewing figures. I think Lorraine and Aled are doing a fine job, but it is clear that the format still isnít up to scratch which is reflected in the ratings. Over the last year, there has been a distinct move back to the lightweight format.

For me the strongest aspect of the programme is still the Newshour with a better balance of items, even though I think they should go back to the original format by scrapping the separate news bulletins. I wonder what does the future hold for the programme. Weíve all discussed at length what we think should happen. Could be last year of breakfast on ITV as we know it?

Also, I have enjoyed Matt presenting the main show again with Kate. They have great chemistry together. He can handle the transition from serious to light features with ease. Even Kate seems less OTT when she presents alongside him.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

ITV News: Rotas & Presenters

I really don't like Laura and I feel she's a strange choice of stand-in. I find her cold and condescending, so I doubt I'll be watching it this week.

Surely they could have chosen someone more suitable


To be honest I don't think Laura did that terrible a job. Yes she came across a bit cold and maybe condescending in tone, but it is her first ever stint. It might be the optimist in me but she could improve given time. I think it's good to see ITV News debuting more presenters.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

ITV News: Rotas & Presenters

What a refreshing change to see Matt. He worked perfectly on both London and nationally, he has personality, a warmth about him and is a fresh face to the presenting rota. Would love to see him again on the main news.


I definitely agree, I think if Daybreak gets the axe next year he could definitely have a future with ITV News. He has got such as wealth of journalistic experience presenting with all the major news broadcasters BBC, ITN and Sky that he would be an ideal presenter for lunchtime, evening and NaT bulletins. It would be refreshing to see him being paired up with the likes of Julie, Mary, Nina and Natasha if he was given the chance.
neilly140 posts since 19 Mar 2011
STV Central Reporting Scotland

Daybreak relaunch with Lorraine and Aled

Lets hope for once, the press are telling the truth. Would be great to see Eamonn and Ben back on the sofa:

http://www.mirror.co.uk/tv/tv-news/eamonn-holmes-wanted-daybreak-chiefs-2122219

With regards to Lorraine and Eamonn working together, when Lorraine did the 'Piers Morgan: Life Stories' interview last year, she was asked if the reason she was replaced by Anthea Turner all those years ago was because the rumours were true that Eamonn did not like working with her - something that she said she was unsure of but did not deny.


It's very hard to tell if there is any validity with that story, however The Mirror have had scoops before I.e. when Adrian and Christine got axed and Lorraine's promotion. As Cando, says I find it unlikely that Eamonn would leave Sky News given his 3 year contract running up to 2015, even though it would be great for him to return to the Daybreak sofa.

The reality is that even if Eamonn and Ben did return there is no guarantee whatsoever that ratings would improve. Viewers wouldn't simply switch from Sky Sunrise to Daybreak because there was a change in presenters. The ratings will probably still decline as the breakfast TV market continues to shrink which raises the question over the show's future come October 2014.

At the moment, I think Aled and Lorraine are doing a fine job, but there not everyone's cup of tea. I think Aled comes across better when he presents with Kate, Helen and Ranvir. As I've said before it's content not the presenters that's the issue. Unless the content is improved after 7am then the programme will continue to suffer poor ratings.