And although this is undoubtedly seeing out his contract I wouldn't be surprised at all if they give Aled Jones a trial series as a potential replacement for Alan Titchmarsh - I'd have thought he'd appeal to a fairly similar audience and to be fair he's hasn't been as damaged by the Daybreak brand as Christine and Adrian were.
Must say though I can't get too enthused about the Good Morning Britain launch as it's not going to be significantly different from it's predecessor - we can tell from the direction they've gone with Daybreak that they won't risk changing things as much as they did from GMTV to Daybreak.
I agree, even though his 'weekend' chat show will see out his contract I think Aled hasn't been too damaged by Daybreak and will probably be kept on ITV with Christmas Carol specials and other projects.
I also agree that Good Morning Britain will not be that significantly different from Daybreak given how people who watch breakfast TV are aversive to any major change. Indeed, all indications are that they are going for a low key launch therefore trying avoid too much hype which may prove problematic. For example, if the GMB launch show only attracts 500-600,000 average with 900,000 peak might attract negative publicity with inevitable comparisons made with GMTV/Daybreak.
We can all agree that the newsier approach that will supposedly be taken with possible increased ITV branding can only be a positive thing, but they have to manage the transition between the axing of Daybreak and launch of GMB much better than four years ago. I assume that most of the presenting team will keep their respective positions i.e. Sue, Dr Hillary, Richard, Jonathon, Nick, Cordelia etc.
I'm not really expecting anything really different as they will still have inane competitions and advert breaks to contend with. However, I hope they keep on the likes of Ranvir and Helen in some capacity. Both have proven themselves to be good presenters with familiarity with the core audience.
The challenge for ITV Breakfast is huge considering average viewing figures for Daybreak are down 12% between January and March compared with last year.