But why offer a full two and a half hours of constant hard news. GMB offers the mornings news as well as bringing news from the world of entertainment, weather and sport. GMB covers human interest and interviews real people as well as those from the world of music and entertainment.
How would you like to see the content presented, I mean real specifics; if the answer is more superficial than just duration of stories what treatments etc would you like to see on GMB?
I do think GMB is the best breakfast show ITV has ever had. It looks great, I like the presenters, it's informative, and the beefed-up local news is fantastic. I like the mix of news and entertainment and, for me, that's a compelling reason to watch GMB instead of Breakfast.
However, it's the items that are neither informing nor entertaining that put me off. The 'human interest' interviews are probably the main things, purely because they're just not interesting to me personally. The soldier who stopped a woman from getting run over by a train is clearly a great guy - but the interview with him left me feeling neither entertained nor better-informed. Equally, I'm not really sure what I'm meant to do with the news about parents getting arrested because their child was obese.
I also sometimes feel like I'm not getting the full picture. For example, on the day of the Queen's Speech, Breakfast's top story was the whole range of legislation due to be announced, a lot of which was relevant to me. GMB, however, homed in on the fact that we'll have to pay 5p for plastic bags - which is something that didn't strike me as that big a deal, not least because lots of places charge for them already.
Now, of course you could just tell me that, as a guy in his 30s, I'm not the kind of viewer the programme's looking to attract. But I do wonder whether there are also lots of housewives with children out there who aren't interested in the bit that falls between the two stools of information and entertainment and already have a cupboard full of Bags For Life.
Like I said, though, there's still a lot to like about GMB - so I'm sticking with it regardless for now.