Daybreak relaunch with Lorraine and Aled

I disagree, that kind of show will always need light moments.


It's a more credible interview than someone off TOWIE. Because with this kind of interview everyone knows it's a bit silly and the show is in on the joke, whereas if you interview the TOWIE cast it gives the impression TOWIE is considered credible and important to the target audience.

That's probably about the best option they have at the moment - it would be brilliant!

I agree Daybreak does need some light entertainment and tomorrow's interview is certainly more credible than any interview with TOWIE or any other z-list celebrity crap. I think Daybreak's problem goes much deeper than simply who presents the programme. Even if Eamonn Holmes had come on board there was no guarantee whatsoever another re-launch would improve ratings. The irony is that as Daybreak has reverted back to the 'GMTV' approach it has lost viewers. For example, this week Daybreak has only averaged 600,000 on a normal school week compared to Breakfast's 1.6 million. The gap has widened compared over the last year. However, Daybreak still achieves 5 minute peaks of around 1 - 1.2 million which is important for advertising revenue.

We can all agree that Daybreak does need to improve news and factual content by ditching the exclusives and sensationalist agenda. Although, it might be the case that no matter how many revamps take place ITV Breakfast will still suffer a fall in ratings as competition gets tougher and breakfast TV market declines.

That ugly break sting is back.

It's been back since Monday.

I am sure I seen it last Friday aswell, althoughI might be wrong

Please, carry on, this is fascinating.

Watching Daybreak on +1 down in England today, thought I was up an hour early. Bloody clock was wrong.
Stupidity will be the downfall of the human race.

It doesn't help that since the rebrand the +1 DOG is barely noticeable.

I miss STV. No problems with that, there isn't a +1 (I hope)

On the old GMTV twitter someone seems to be putting tweets promoting programmes for uears ago. Has it been hacked or something?

When Daybreak launched they simply changed the username of the Twitter account to @Daybreak, transferring all tweets and basically just renaming the account. In the run up to launch they used @ITVDaybreak which still exists in a 2010 timewarp.

When GMTV became available someone (judging by the tweets, someone from this forum) snapped it up and has used it as if it was being used in the 90s.